AI Buyer Insights:

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● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

Trueid Thailand
Location
101 True Digital Park, Griffin Building, 9-12 Floor, Sukhumvit Road, Bangchak,
Bangkok, 10260,
Thailand
Website
https://www.trueid.net/
Phone
66 2-021-0200
Artw industry
Media
Employee
Revenue

Trueid Thailand Technographics

Trueid Thailand Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Trueid Thailand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Trueid Thailand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Trueid Thailand has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2022, Connecting Food Food Twin Generator for Supply Chain Management in 2024, Insider Connect for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Trueid Thailand is running and its propensity to invest more and deepen its relationship with GumGum , Rocket.chat , LY Corporation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Trueid Thailand revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trueid Thailand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Trueid Thailand Tech Stack and Enterprise Applications

Trueid Thailand AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2022 2022
Chatbots and Conversational AI AI-Powered Application 2018 2018
Chatbots and Conversational AI AI-Powered Application 2023 2023
Trueid Thailand SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Connecting Food Legacy Connecting Food Food Twin Generator Supply Chain Management SCM Contus Tech 2024 2024
In 2024, Trueid Thailand implemented the Connecting Food Food Twin Generator, a Supply Chain Management application deployed for its Thailand operations and aligned with the company’s media and content distribution footprint and 2000 employee base. The Connecting Food Food Twin Generator is presented as a digital food twin platform to capture product provenance and structured supply chain data within a media company context, and the implementation was scoped to operationalize traceability data alongside existing content and commerce workflows. The deployment configured core modules for product digital twins, supplier registry and onboarding, lot and batch tracking, provenance metadata capture, and traceability reporting. Functional capabilities implemented included lifecycle orchestration for food items, audit and compliance record generation, and dashboarding for supply chain visibility, with API-first integration points and data model mapping to support downstream reporting and analytics. Contus Tech served as the systems integrator for the Connecting Food Food Twin Generator implementation, responsible for technical integration and rollout in Thailand. Separately, Contus Tech had previously integrated MirrorFly into TrueID’s Thai super-app to add chat, WebRTC and SIP-based calling for real-time social and entertainment features, a Thailand deployment that the vendor case study reports delivered a 55% rise in engagement and a 15x increase in viewership-to-subscription conversion. Governance and process changes focused on supplier onboarding workflows, role-based data stewardship, and standardized provenance capture to support traceability and compliance use cases. Operational ownership was aligned across supply chain and content commerce teams to ensure the Connecting Food Food Twin Generator data feeds can be reconciled with content-driven product experiences and downstream reporting.
Trueid Thailand CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insider One Legacy Insider Connect Customer Data Platform CRM n/a 2021 2021
Customer Data Platform CRM 2025 2025
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2024 2024
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2016 2016
Marketing Analytics CRM 2023 2023
Tag Management CRM 2014 2014
Tag Management CRM 2016 2016
Tag Management CRM 2017 2017
Trueid Thailand ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2014 2014
Application Performance Management ITSM 2015 2015
Trueid Thailand TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
Trueid Thailand PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
Transactional Email PaaS 2014 2014
Trueid Thailand IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2021 2021
Domain Name System (DNS) IaaS 2018 2018
Trueid Thailand CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2023 2023
Application Security (AppSec) CyberSecurity 2024 2024
Identity and Access Management (IAM) CyberSecurity 2024 2024
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2023 2023
Web Application Firewalls (WAF) CyberSecurity 2023 2023

IT Decision Makers and Key Stakeholders at Trueid Thailand

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Trueid Thailand Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Trueid Thailand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Trueid Thailand digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Trueid Thailand Technographics
Trueid Thailand is a Media organization based in Thailand, with around 2000 employees and annual revenues of $220.0 million.
Trueid Thailand operates a diverse technology stack with applications such as GumGum, Connecting Food Food Twin Generator and Insider Connect, covering areas like Artificial Intelligence Marketing, Supply Chain Management and Customer Data Platform.
Trueid Thailand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GumGum, Connecting Food and Insider One.
Trueid Thailand recently adopted applications including mParticle CDP in 2025, Connecting Food Food Twin Generator in 2024 and Amazon Publisher Services in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Trueid Thailand’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Trueid Thailand’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Trueid Thailand technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.