True|IT
3285 47th St S,
Fargo, 58104, ND,
United States
Fargo, 58104, ND,
United States
1 888-929-1387
Professional Services
True|IT Technographics
True|IT Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by True|IT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 49 True|IT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
True|IT has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Hotjar for Customer Experience in 2016, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems True|IT is running and its propensity to invest more and deepen its relationship with Google , Contentsquare , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing True|IT revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for True|IT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
True|IT Tech Stack and Enterprise Applications
True|IT Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, True|IT implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment supports the 49-employee professional services firm by providing core productivity, messaging, and conferencing services for internal teams and client-facing staff.
Configuration for Google Workspace (Formerly Google G-Suite) centers on Gmail, Google Calendar, Google Drive, Docs, Sheets, Slides, and Google Meet, managed through the Google Workspace admin console. The implementation includes domain provisioning, user and group provisioning, shared drive setup, identity and access controls, and mobile device management, reflecting standard Collaboration category workflows for access control and content collaboration.
Public signals from the company website indicate Google Workspace components are active and surfaced externally, aligning internal collaboration capabilities with customer-facing communications. Operational coverage spans company-wide business functions such as client engagement, service delivery, and internal operations, with governance enforced via admin console policies, user lifecycle workflows, and data retention and access controls.
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True|IT CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, True|IT implemented Hotjar on its public website to capture user behavior and on-page feedback. True|IT used Hotjar as a Customer Experience application to provide website analytics, UX research, and conversion optimization support, aligning the tool with marketing and user experience business functions. The deployment of Hotjar was positioned to deliver qualitative behavioral signals to inform content and conversion decision making.
Deployment relied on the Hotjar site script embedded across site templates to enable heatmaps, session recordings, conversion funnels, and on-page feedback polls, providing session-level and aggregate interaction data. Operational scope was site-level and focused on marketing, digital experience, and UX teams responsible for content, navigation, and conversion workflows. Governance activities centered on embedding the Hotjar script into web templates and coordinating recording and feedback controls with website analytics and consent processes.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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True|IT ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020, True|IT deployed New Relic APM to monitor and instrument its public-facing website. The deployment is categorized under Application Performance Management and focuses on surfacing application and server-side telemetry tied to the company website rather than back-office systems. This places New Relic APM at the center of web performance observability for the organization.
The New Relic APM implementation uses agent-based instrumentation and real-time telemetry collection to enable transaction tracing, error analytics, and performance dashboarding consistent with Application Performance Management capabilities. Configuration centers on application-level metrics, trace sampling for slow transactions, and alerting rules that surface degradations in web response times. The New Relic APM instance is used to consolidate performance metrics and logs into unified dashboards for faster fault isolation.
Operational responsibility for New Relic APM rests with True|ITs IT operations and engineering teams, who use the platform to triage incidents and monitor availability for the website. Governance is structured around centralized dashboards and configured alert thresholds that feed into existing incident handling workflows, providing continuous observability of web application transactions and user-facing performance.
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True|IT IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at True|IT
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Chief Executive Officer | CXO | Finance | |
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President | CXO | Finance | |
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Services VP | VP | Operations | |
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Apps Being Evaluated by True|IT Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from True|IT IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the True|IT digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD True|IT Technographics
True|IT is a Professional Services organization based in United States,
with around 49 employees and annual revenues of $7.0 million.
True|IT operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Hotjar and New Relic APM,
covering areas like Collaboration, Customer Experience and Application Performance Management.
True|IT has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Contentsquare and New Relic.
True|IT recently adopted applications including
Fastly in 2021, Google Workspace (Formerly Google G-Suite) in 2020 and New Relic APM in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of True|IT’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates True|IT’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete True|IT technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.