Turn
901 Marshall St,
Redwood City, 94063, CA,
United States
Redwood City, 94063, CA,
United States
1 650-353-4399
Professional services
Turn Technographics
Turn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Turn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Turn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Turn has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2013, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Turn is running and its propensity to invest more and deepen its relationship with Google , Oracle , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Turn revenues, which have grown to $85.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Turn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Turn Tech Stack and Enterprise Applications
Turn Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Turn deployed Google Workspace (Formerly Google G-Suite) to consolidate corporate collaboration across its professional services organization. Turn implemented Google Workspace (Formerly Google G-Suite), a Collaboration application, to centralize email, calendaring, and document collaboration for its core business functions.
The implementation leveraged standard Google Workspace functional modules including Gmail for corporate email, Google Drive and Shared Drives for file storage, Google Docs and Sheets for collaborative document editing, Google Calendar for scheduling, and Google Meet for virtual meetings, administered through the Google Admin console and groups management. Configuration efforts focused on organization unit structure, access control policies, and mobile device management consistent with SaaS cloud architecture for a mid market firm of roughly 450 employees.
Turn’s public website references use of Google Workspace, which indicates the application is the authoritative collaboration and communication layer for the company domain. Operational coverage included client-facing consulting teams as well as internal functions such as sales, marketing, finance, and HR, aligning collaboration workflows across service delivery and back office operations.
Governance and rollout centered on centralized administration, group based access, and policy enforcement through the Google Admin console, together with staged user onboarding and training to shift document collaboration and meeting workflows onto the new platform. The narrative emphasizes Turn Google Workspace Collaboration for professional services as the primary platform for corporate communications and shared work artifacts.
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Turn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013 Turn implemented Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform and instrumented the Oracle Marketing Cloud (Eloqua) tracking and form assets on Turn's website. The deployment targeted marketing and demand generation functions within the professional services organization and aligned with digital marketing operations for web lead capture and campaign orchestration.
Configuration centered on web tracking scripts, hosted landing pages and form assets, email campaign orchestration, and audience segmentation workflows typical of Marketing Automation deployments. Oracle Marketing Cloud (Eloqua) was configured to support campaign workflows, list management, and segmentation rules, enabling automated campaign scheduling and multi-step nurture sequences managed by the marketing operations team.
Operational coverage was focused on Turn's public-facing website and associated digital channels, with the system serving as the primary conduit for inbound lead capture, cookie-based behavioral tracking, and campaign-driven content delivery. The implementation was scoped to marketing and digital teams, supporting centralized campaign execution and website-driven demand generation.
Governance practices emphasized campaign-level approval workflows, subscription and consent management, and standardized list hygiene processes to control audience segmentation and outbound communications. Deployment design reflects category-aligned functional controls for campaign governance, data hygiene, and operational runbooks used by Turn's marketing organization.
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Turn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Turn implemented Google Cloud Platform (GCP) to host its public website and associated application workloads. Google Cloud Platform (GCP) is deployed as Turn's Application Hosting and Computing Services provider, providing the core infrastructure for web delivery and application hosting across the organization.
The implementation centers on category-aligned capabilities common to Application Hosting and Computing Services, including scalable compute, object and block storage, managed container orchestration, serverless runtime options, networking and load balancing, and content delivery services to support site availability and performance. Configuration work focused on provisioning compute and storage tiers, establishing automated deployment pathways for web artifacts, and applying platform-native operational tooling for monitoring and logging.
Operationally, Google Cloud Platform is surfaced directly in Turn’s website infrastructure, with the hosting footprint supporting the web operations and development teams responsible for content publishing and application updates. The deployment is structured to serve Turn’s professional services web properties and to integrate platform services into existing developer workflows for code deployment and environment promotion.
Governance and rollout emphasized standard platform controls and operational discipline, including identity and access management, environment segmentation for development and production, and tagging for environment and cost visibility. Implementation extended across web and application functions without named prior system references, positioning Google Cloud Platform as Turn’s primary Application Hosting and Computing Services environment.
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Database Management | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Turn
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Vice President of Engineering | VP | R&D | |
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Senior Manager, DataOps Infrastructure | Manager | IT | |
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Analytics Lead | Manager | IT | |
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VP, Engineering | VP | R&D | |
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Apps Being Evaluated by Turn Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Turn IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Turn digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Turn Technographics
Turn is a Professional services organization based in United States,
with around 450 employees and annual revenues of $85.0 million.
Turn operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Oracle Marketing Cloud (Eloqua) and Google Cloud Platform (GCP),
covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
Turn has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google and Oracle.
Turn recently adopted applications including
Google Cloud Platform (GCP) in 2021, Google Workspace (Formerly Google G-Suite) in 2016 and Adobe Marketo in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Turn’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Turn’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Turn technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.