Turo
111 Sutter St #1300,
San Francisco, 94104, CA,
United States
San Francisco, 94104, CA,
United States
n/a
Professional Services
Turo Technographics
Turo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Turo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Turo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Turo has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Lattice Performance Management for Performance and Goal Management in 2017, Voiceflow Platform for Generative AI Platforms in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Turo is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Lattice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Turo revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Turo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Turo Tech Stack and Enterprise Applications
Turo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Turo implemented Oracle NetSuite ERP to centralize core finance operations and formalize accounts payable controls. The deployment emphasized ERP Financial capabilities and ownership of the full cycle accounts payable process across the finance organization.
Oracle NetSuite ERP was configured to operate the accounts payable subledger, vendor payment manager, and procure to pay workflows including invoice review, approval routing, vendor payment scheduling, and accrual validation. Configuration work included account coding and expense classification logic, invoice exception handling and dispute resolution workflows, 1099 preparation and filing processes, and weekly payment processing to vendors through the NetSuite payment manager.
The implementation established an explicit integration between Concur and Oracle NetSuite ERP for employee expense report review and approval, aligning travel and expense processing with accounts payable posting and vendor payment flows. Operational coverage spanned accounting, finance and procurement functions, with processes designed to scale globally and maintain consistent vendor master and payment data in NetSuite.
Governance centered on month end close activities driven by reconciliation of the accounts payable subledger and validation of accruals, support for audit PBC request workflows, and assignment of system ownership for procure to pay changes. Turo also designated AP team responsibilities to lead system implementation and enhancement projects impacting the procure to pay cycle, while defining controls for vendor payment terms, contract review, and billing discrepancy resolution.
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Payment Processing | ERP |
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2015 | 2015 |
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Turo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lattice | Legacy | Lattice Performance Management | Performance and Goal Management | HCM | n/a | 2017 | 2017 |
In 2017, Turo implemented Lattice Performance Management. The deployment targeted Performance and Goal Management capabilities to formalize review cycles and align individual objectives with company priorities at the 800 employee professional services firm.
The implementation focused on core functional modules typical of Lattice Performance Management, including recurring performance reviews, continuous feedback workflows, goal creation and tracking, and one on one meeting structures. Configurations emphasized review cadence, role based permissioning for managers and employees, and standardized scoring rubrics to support consistent evaluation workflows.
Governance of the system was established through the people operations function, which owned review cycle scheduling, manager training, calibration processes, and policy enforcement for performance documentation. The engagement is listed as a customer reference on Lattice's website and represents a move to a purpose built cloud application for performance and goal workflows.
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Turo AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Voiceflow | Legacy | Voiceflow Platform | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Turo deployed the Voiceflow Platform to deliver a global, multilingual AI chatbot focused on FAQs and new user education, using a Generative AI Platforms approach to conversational automation. The deployment was led by Turo product teams, including regional teams in France, and was scoped as a customer support and CRM use case to improve automated user guidance and onboarding flows.
The Voiceflow Platform implementation included conversational flow authoring, multilingual natural language understanding, intent routing, fallback handling, and analytics instrumentation to measure conversational performance. Implementation work emphasized content localization and iterative dialog tuning within the Voiceflow Platform, and transactional module usage is inferred as a planned expansion to enable authenticated user actions and CRM-linked transactions.
Operational coverage spanned global user interactions, with the bot handling more than 23,000 conversations and achieving an 82% bot satisfaction rate, a 99% response rate, and a 1% fallback rate as reported. Integrations with user data for transactional capabilities are described as a planned next phase, so current integrations remain focused on conversational and support workflows under product team ownership.
Governance and rollout were managed by Turo product leadership with operational handoff to customer support and CRM stakeholders, and regional contributors in France supporting localization and testing. Technical ownership remained internal to Turo product teams, enabling iterative updates to dialog logic and model prompts through the Voiceflow Platform and aligning conversation design with support and onboarding processes.
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ML and Data Science Platforms | AI Development |
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2015 | 2015 |
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Turo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Turo Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Turo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Turo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2015 | 2015 |
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PR and Media Communication | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Turo ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Turo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Turo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Turo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Turo
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Manager, Mobile Marketing, Growth, and Analytics | Manager | Marketing | |
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Director of Finance & Analytics | Director | Finance | |
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CMO | CXO | Finance | |
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CFO | CXO | Finance | |
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Finance Manager | Manager | Finance | |
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Senior Manager, Accounting | Manager | Finance | |
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Apps Being Evaluated by Turo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Turo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Turo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Turo Technographics
Turo is a Professional Services organization based in United States,
with around 800 employees and annual revenues of $100.0 million.
Turo operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lattice Performance Management and Voiceflow Platform,
covering areas like ERP Financial, Performance and Goal Management and Generative AI Platforms.
Turo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Lattice and Voiceflow.
Turo recently adopted applications including
Voiceflow Platform in 2023, AppsFlyer Marketing Analytics in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Turo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Turo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Turo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.