San Francisco, 94104, CA,
United States
Turo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Turo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Turo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Turo has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Lattice Performance Management for Performance and Goal Management in 2017, Voiceflow Platform for Generative AI Platforms in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Turo is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Lattice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Turo revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Turo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lattice | Legacy | Lattice Performance Management | Performance and Goal Management | HCM | n/a | 2017 | 2017 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Voiceflow | Legacy | Voiceflow Platform | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Turo deployed the Voiceflow Platform to deliver a global, multilingual AI chatbot focused on FAQs and new user education, using a Generative AI Platforms approach to conversational automation. The deployment was led by Turo product teams, including regional teams in France, and was scoped as a customer support and CRM use case to improve automated user guidance and onboarding flows.
The Voiceflow Platform implementation included conversational flow authoring, multilingual natural language understanding, intent routing, fallback handling, and analytics instrumentation to measure conversational performance. Implementation work emphasized content localization and iterative dialog tuning within the Voiceflow Platform, and transactional module usage is inferred as a planned expansion to enable authenticated user actions and CRM-linked transactions.
Operational coverage spanned global user interactions, with the bot handling more than 23,000 conversations and achieving an 82% bot satisfaction rate, a 99% response rate, and a 1% fallback rate as reported. Integrations with user data for transactional capabilities are described as a planned next phase, so current integrations remain focused on conversational and support workflows under product team ownership.
Governance and rollout were managed by Turo product leadership with operational handoff to customer support and CRM stakeholders, and regional contributors in France supporting localization and testing. Technical ownership remained internal to Turo product teams, enabling iterative updates to dialog logic and model prompts through the Voiceflow Platform and aligning conversation design with support and onboarding processes.
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ML and Data Science Platforms | AI Development |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2015 | 2015 |
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PR and Media Communication | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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