TV 2 Technographics
TV 2 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TV 2 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 TV 2 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TV 2 has purchased the following applications: FreeWheel Strata for Agency Management in 2024, Kilkaya for Analytics and BI in 2024, Cisco Webex Meetings for Audio Video and Web Conferencing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TV 2 is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Kilkaya , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TV 2 revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TV 2 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TV 2 Tech Stack and Enterprise Applications
TV 2 ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, TV 2 implemented FreeWheel Strata as its Agency Management platform. The implementation targets TV 2’s full media estate, including eight linear channels, its streaming platform, and a dedicated news service, leveraging the application to manage premium video inventory across Norway.
The deployment configures FreeWheel Strata to centralize ad decisioning and yield management, with standard Agency Management capabilities for inventory controls, demand orchestration, campaign reporting, and ad operations workflow. Configuration emphasizes programmatic and direct demand governance, campaign prioritization logic, and reporting feeds to support sales and monetisation teams.
Operational coverage spans commercial, ad sales, and ad operations functions, providing advertisers greater access to TV 2’s premium inventory while preserving transparency and advertiser control over supply. The platform is positioned to coordinate linear and streaming inventory management and to scale demand activation across broadcast and OTT channels.
Governance and rollout include explicit controls to maintain high standards of data privacy and supply transparency, aligning internal workflows to FreeWheel Strata decisioning rules and auction logic. The partnership is intended to increase operational efficiency and expand advertiser access to premium inventory while leveraging FreeWheel’s European market expertise to optimise TV 2’s ad decisioning processes.
|
TV 2 Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kilkaya | Legacy | Kilkaya | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, TV 2 implemented Kilkaya to support section and article placement for its Norwegian digital publishing properties. Kilkaya is an Analytics and BI application TV 2 uses to drive editorial KPIs and audience analytics on TV2.no.
Deployment centered on content-level measurement and experiment capability, with inferred use of Kilkaya personalization and A/B testing modules based on vendor feature descriptions and the customer roster. Configuration emphasized section and article placement rules, audience segmentation, and KPI dashboards for editorial performance.
Operational scope covered editorial workflows and audience development teams within TV 2 in Norway, aligning content decisions with analytics outputs. Functional impacts span editorial operations, product analytics, and audience growth functions through continuous experimentation and content optimization.
Governance and rollout details reflect publisher norms, with editorial KPI definitions, experiment cadence, and rule governance to control placements and measure outcomes. This implementation positions Kilkaya as the central Analytics and BI engine for section and article optimization at TV 2.
|
TV 2 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022 TV 2 deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution to surface live conferencing and collaborative sessions directly on its website. TV 2 Cisco Webex Meetings Audio Video and Web Conferencing supports browser-based join flows, meeting scheduling links and embedded meeting access that underpin newsroom, production and corporate collaboration workflows.
The implementation leverages Cisco Webex Meetings core capabilities including real-time video and audio, screen sharing, meeting recording and participant management, with the Webex Meetings experience surfaced via site embedded links and pages. Operational governance emphasizes centralized meeting controls and moderation to align conferencing access with broadcast and editorial processes while reducing friction for external participants joining through the public site.
|
 |
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
TV 2 Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2021 | 2021 |
|
TV 2 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2012 | 2012 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
TV 2 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
TV 2 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2000 | 2000 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2011 | 2011 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2011 | 2011 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at TV 2
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Chief Digital Officer | CXO | IT | |
|
|
|
Director of Technology Strategy | Director | IT | |
|
|
|
Manager Marketing Planning | Manager | Marketing | |
|
|
|
Insights Manager Marketing | Manager | Marketing | |
|
|
|
Director Brand and Marketing | Director | Marketing | |
|
Apps Being Evaluated by TV 2 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TV 2 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TV 2 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD TV 2 Technographics
TV 2 is a Media organization based in Norway,
with around 1100 employees and annual revenues of $150.0 million.
TV 2 operates a diverse technology stack with applications such as
FreeWheel Strata, Kilkaya and Cisco Webex Meetings,
covering areas like Agency Management, Analytics and BI and Audio Video and Web Conferencing.
TV 2 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Kilkaya and Cisco Systems.
TV 2 recently adopted applications including
FreeWheel Strata in 2024, Kilkaya in 2024 and Cisco Webex Meetings in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TV 2’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TV 2’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TV 2 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.