Ubiquiti
685 Third Avenue 27th Floor,
New York, 10017, NY,
United States
New York, 10017, NY,
United States
1 646-780-7958
Professional Services
Ubiquiti Technographics
Ubiquiti Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ubiquiti and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1515 Ubiquiti employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Ubiquiti has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Moodle LMS for Learning and Development in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ubiquiti is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Moodle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ubiquiti revenues, which have grown to $1.93 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ubiquiti intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ubiquiti Tech Stack and Enterprise Applications
Ubiquiti ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Ubiquiti implemented Oracle NetSuite ERP as its ERP Financial platform to support rapidly expanding global B2B and D2C eCommerce and distribution operations. The deployment targeted finance and order-to-cash workflows while tightly aligning returns, warranty and fulfillment processes to centralized financial records and inventory valuation.
The Oracle NetSuite ERP implementation included configuration of core financial modules and order management capabilities, with category-aligned functionality to manage returns and replacement orders, refund processing, and inventory transactions. Oracle NetSuite ERP was used to automate large return batch receiving, preliminary device testing workflows, and sorting for Failure Analysis Engineering, enabling standardized transaction records and tighter control over warranty disposition.
Integrations were implemented with Shopify for D2C storefront order flows, Zendesk for customer support case linkage, RF-Smart for warehouse mobile inventory and receiving, and Google Workspace for collaboration and reporting. The solution operated across US and Europe warehouses and coordinated replacement orders with a China 3PL and major carriers including UPS, Fedex and DHL, creating an end-to-end operational topology from storefront to fulfillment and financial close.
Governance and process changes were driven by an internal process owner and project manager working with department managers and NetSuite developers in an informal, startup-like improvement model. The rollout included operational training for RF-Smart warehouse workflows and onboarding over 20 contractors and hires in English and Spanish, and the team documented historical product upgrades and replacement order procedures. Outcomes recorded by internal stakeholders included scaled refund and return inventory processes, accelerated distribution partner response times from multi-week cycles to days, detection of fraudulent returns that prevented substantial losses, and capacity to absorb a 45 percent increase in D2C fulfillment demand during the onset of the Covid-19 pandemic.
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Payment Processing | ERP |
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2022 | 2022 |
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Ubiquiti HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2019 | 2019 |
In 2019, Ubiquiti implemented Moodle LMS. The deployment uses Moodle LMS on their website to provide Learning and Development capabilities for structured courses and on demand content delivery. The implementation emphasizes course management, learner enrollment, content hosting, assessment engines, and progress tracking consistent with standard Learning and Development platform functionality.
The Moodle LMS instance is embedded on Ubiquiti's public website to enable both internal and external access to training, supporting employee onboarding, product education, and partner enablement. Configuration work focused on course cataloging, role based access controls, content repository organization, assessment configuration, and reporting dashboards for L&D administrators. Governance is aligned to centralized Learning and Development administration with content management workflows and user provisioning processes managed by training and HR stakeholders.
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Ubiquiti Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Ubiquiti implemented Zoom for Audio Video and Web Conferencing on its public website, embedding browser-accessible conferencing to surface live meeting access directly from site pages. The deployment situates Zoom as the web-facing audio and video channel for live sessions and participant joins without requiring separate portal navigation.
The implementation leverages Zoom meeting and webinar capabilities to enable video conferencing, screen sharing, participant audio, and scheduling workflows tied to web entry points. Typical configuration patterns for this class of deployment include embedded join flows or web-based meeting widgets to simplify access and reduce client download friction.
Operational coverage focuses on customer-facing engagement and internal collaboration, supporting use cases such as product demonstrations, customer support calls, and partner meetings. Business functions directly impacted include customer success, sales, and corporate communications, with the web team responsible for provisioning meeting links and event pages.
Governance and operational responsibility are aligned to the site operations and communications teams for scheduling, embedding controls, and session moderation, with Zoom maintained as the application Zoom providing the core audio, video, and conferencing capabilities consistent with the Audio Video and Web Conferencing category.
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Collaboration | Collaboration |
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2019 | 2019 |
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Ubiquiti eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Ubiquiti CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Ubiquiti ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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Ubiquiti TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Ubiquiti PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Ubiquiti IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Ubiquiti
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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UI/UX and Customer Experience Engineer | Manager | Customer Service | |
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UI/UX Experience Engineer | Manager | IT | |
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UI/UX and Brand Advocacy Engineer | Manager | IT | |
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Operations Manager | Manager | Finance | |
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Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by Ubiquiti Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ubiquiti IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ubiquiti digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Ubiquiti Technographics
Ubiquiti is a Professional Services organization based in United States,
with around 1515 employees and annual revenues of $1.93 billion.
Ubiquiti operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Moodle LMS and Zoom,
covering areas like ERP Financial, Learning and Development and Audio Video and Web Conferencing.
Ubiquiti has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Moodle and Zoom Video Communications.
Ubiquiti recently adopted applications including
Stripe Payments in 2022, TeamViewer in 2022 and Twilio Segment in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ubiquiti’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ubiquiti’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ubiquiti technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.