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Ullu

Floor 14, Lotus Business Park, New Link Road,
Mumbai, 400053,
India

https://www.ullu.app/

91 22-4970-2477

Media

Ullu Technographics

Ullu Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Ullu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108 Ullu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Ullu has purchased the following applications: PayPal Braintree for Payment Processing in 2020, GumGum for Artificial Intelligence Marketing in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Ullu is running and its propensity to invest more and deepen its relationship with PayPal , Stripe , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Ullu revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ullu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Ullu Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
PayPal	Legacy	PayPal Braintree	Payment Processing	ERP Financial Management	n/a	2020	2020
			Payment Processing	ERP Financial Management		2019	2019

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
GumGum	Legacy	GumGum	Artificial Intelligence Marketing	AI-Powered Application	n/a	2022	2022

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Google	Legacy	Google Workspace (Formerly Google G-Suite)	Collaboration	Collaboration	n/a	2018	2018
			Collaboration	Collaboration		2025	2025

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Digital Advertising Platform	CRM		2022	2022
			Digital Advertising Platform	CRM		2022	2022
			Digital Advertising Platform	CRM		2023	2023
			Digital Advertising Platform	CRM		2023	2023
			Marketing Analytics	CRM		2022	2022
			Tag Management	CRM		2018	2018
			Tag Management	CRM		2019	2019

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2020	2020

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Risk Management	TRM		2022	2022

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Apps Development	PaaS		2020	2020
			Apps Development	PaaS		2021	2021
			Apps Development	PaaS		2023	2023

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2025	2025
			Content Delivery Network	IaaS		2019	2019
			Content Delivery Network	IaaS		2021	2021
			Domain Name System (DNS)	IaaS		2018	2018

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Security (AppSec)	CyberSecurity		2023	2023
			Application Security (AppSec)	CyberSecurity		2024	2024
			Identity and Access Management (IAM)	CyberSecurity		2023	2023
			Secure Sockets Layer (SSL)	CyberSecurity		2018	2018
			Secure Sockets Layer (SSL)	CyberSecurity		2019	2019

IT Decision Makers and Key Stakeholders at Ullu

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Ullu Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Ullu Technographics

Ullu is a Media organization based in India, with around 108 employees and annual revenues of $12.0 million.

Ullu operates a diverse technology stack with applications such as PayPal Braintree, GumGum and Google Workspace (Formerly Google G-Suite), covering areas like Payment Processing, Artificial Intelligence Marketing and Collaboration.

Ullu has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as PayPal, GumGum and Google.

Ullu recently adopted applications including Zoho Mail in 2025, Amazon EC2 in 2025 and hCaptcha in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Ullu’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Ullu’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Ullu technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.