Dubai, x,
United Arab Emirates
Ultimate Motors Technographics
Ultimate Motors Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ultimate Motors and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Ultimate Motors employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ultimate Motors has purchased the following applications: Keyloop DMS for Dealership Management in 2023, Microsoft 365 for Collaboration in 2022, Keyloop Docs for Document Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ultimate Motors is running and its propensity to invest more and deepen its relationship with Keyloop , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ultimate Motors revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ultimate Motors intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ultimate Motors Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keyloop | Legacy | Keyloop DMS | Dealership Management | ERP Services and Operations | n/a | 2023 | 2023 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keyloop | Legacy | Keyloop Docs | Document Management | Content Management | n/a | 2024 | 2024 |
In 2024 Ultimate Motors implemented Keyloop Docs as its Document Management application to digitise vehicle deal files and service records across its authorised Lamborghini operations in Abu Dhabi and Dubai. The rollout focused on sales and aftersales business functions, targeting elimination of paper deal files that could run to 60 pages and centralising document capture and retrieval. Ultimate Motors engaged Keyloop consultants who understood the existing Drive DMS configuration, which streamlined configuration and reduced integration complexity during deployment.
Keyloop Docs was deployed using two explicit functional modules, Sales Docs and Service Docs, to standardise templates, approvals, and signature capture. Configuration included mapping documents directly to the appropriate job card or deal file within Drive DMS, enforcing template consistency, and introducing approval workflow rules to prevent ad hoc edits that previously caused misfiling. The implementation emphasised legally accepted digital signatures and simultaneous signing capabilities to support remote customer execution of sales paperwork.
Integrations implemented as part of the rollout included a direct integration with Drive DMS to ensure document-to-record linkage, and a Service Docs integration with the company video application so customers can view vehicle footage alongside recommended work. Operational coverage encompassed frontline sales teams, sales managers who approve documents while away from the office, and aftersales technicians and advisors who use the combined video and document evidence to expedite approvals. The integration design maintained an auditable communication trail to support review and compliance activities.
Governance changes introduced during the Keyloop Docs deployment included formalised approval workflows, audit trails for document revisions and signatures, and standardized templates to reduce user-driven variation. Ultimate Motors reported improved document organisation, fewer instances of misfiled or missing paperwork, reduced reliance on premium printed materials, and positive customer feedback on efficiency and professionalism. The vendor support model and consultant responsiveness were cited as key enablers of the implementation and ongoing optimisation.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2025 | 2025 |
|
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|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
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|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
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Marketing Analytics | CRM |
|
2025 | 2025 |
|
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|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
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|
|
|
Tag Management | CRM |
|
2023 | 2023 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
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|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
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Content Delivery Network | IaaS |
|
2022 | 2022 |
|
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Domain Name System (DNS) | IaaS |
|
2022 | 2022 |
|
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|
Domain Name System (DNS) | IaaS |
|
2022 | 2022 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2025 | 2025 |
|
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|
Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2023 | 2023 |
|
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|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at Ultimate Motors
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ultimate Motors Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||