Kazan, 420015,
Russia
Umskul Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Umskul and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Umskul employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Umskul has purchased the following applications: TargetAds Platform for Marketing Analytics in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Umskul is running and its propensity to invest more and deepen its relationship with TargetAds or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Umskul revenues, which have grown to $270.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Umskul intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TargetAds | Legacy | TargetAds Platform | Marketing Analytics | CRM | n/a | 2025 | 2025 |
In 2025, Umskul deployed the TargetAds Platform to run experimental conversion lift analytics for its media campaigns in Russia. The TargetAds Platform, operating in the Marketing Analytics category, was used to quantify true incremental impact on enrollments using a Difference in Differences methodology.
The implementation centered on the TargetAds Platform experimental analytics capabilities, including test and control cohort configuration, time series treatment windows, conversion tracking instrumentation, and automated calculation of incremental lift. Configuration emphasized cohort assignment and measurement windows consistent with conversion lift studies, and the platform produced cohort level lift estimates and campaign level incremental attribution.
Operationally the work supported Umskul marketing and admissions measurement for campaigns in Russia, with analytics and campaign teams governing test design and reporting. Measurement governance incorporated pre specified hypotheses, randomized or quasi experimental group allocation, and centralized reporting workflows to translate lift estimates into enrollment decision inputs.
The Difference in Differences study run on the TargetAds Platform reported a peak period increase of 910% in the test group versus 220% in the control group, yielding a net increment of approximately 600 percentage points and about 3k additional conversions. These results demonstrate TargetAds Platform use for lift and experimental analytics to identify incremental enrollments.
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