Unica Groep
De Wel 15,
Hoevelaken, 3871 MT,
Netherlands
Hoevelaken, 3871 MT,
Netherlands
31 33 247 8080
Professional Services
Unica Groep Technographics
Unica Groep Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unica Groep and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4413 Unica Groep employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unica Groep has purchased the following applications: OTYS Go! for Recruiting in 2020, Futy Leadbots for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unica Groep is running and its propensity to invest more and deepen its relationship with Mysolution , Futy , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unica Groep revenues, which have grown to $1.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unica Groep intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unica Groep Tech Stack and Enterprise Applications
Unica Groep HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mysolution | Legacy | OTYS Go! | Recruiting | HCM | n/a | 2020 | 2020 |
In 2020 Unica Groep deployed OTYS Go! as its Recruiting application on the company's public website. OTYS Go! provides the career site and candidate intake channel for Unica Groep's recruitment activities.
The implementation leverages Recruiting capabilities common to OTYS Go!, including vacancy publishing and management, online application forms, applicant tracking and candidate profile capture, CV parsing and searchable candidate records, and employer branding content delivered via the public career pages. These modules are used to present live vacancies and collect applicant data through the website.
The deployment architecture centers on OTYS Go! serving as the front end career portal embedded in Unica Groep's website, with job listings and application forms published directly to the public site and candidate submissions persisted within OTYS Go!'s application database. Operational scope covers corporate recruiting workflows and positions the system as the primary inbound recruitment funnel on the company website.
Governance and staffing processes are executed through OTYS Go!'s applicant tracking and workflow features, enabling HR and recruitment teams to manage job posting lifecycles, screen applicants, and maintain candidate records inside OTYS Go!. This narrative links Unica Groep, OTYS Go!, Recruiting, and the business function of talent acquisition to the organization’s public hiring channel.
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Unica Groep AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Futy | Legacy | Futy Leadbots | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Unica Groep deployed Futy Leadbots on its corporate website. The deployment positioned Futy Leadbots to manage initial customer interactions and structured lead qualification inline with the Chatbots and Conversational AI category.
The implementation centered on conversational flows for guided qualification, web-based lead capture, and intent detection using natural language processing capabilities typical of Chatbots and Conversational AI solutions. Futy Leadbots was provisioned as a web-embedded conversational widget with adaptive prompts, form-based data capture, and escalation triggers to route complex sessions to human teams.
Operational scope is focused on the customer-facing website and on inbound commercial and service inquiry workflows across Unica Groep. The chat interface surfaces contextual prompts within page contexts and captures structured contact data to support follow-up by commercial stakeholders.
Governance emphasized conversational content controls, scripted qualification criteria, and staged publishing to the live site to preserve user experience. Ongoing operational ownership is allocated to commercial and customer service teams, who maintain conversation scripts, threshold rules for handoff, and monitoring of live interactions.
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Unica Groep Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Unica Groep implemented Microsoft 365 as its chosen Collaboration platform. The deployment targeted the company’s operations in the Netherlands and covered provisioning for Unica Groep’s workforce of 4,413 employees.
The Microsoft 365 implementation included core Collaboration capabilities commonly used in enterprise rollouts, including hosted Exchange Online mail, SharePoint Online for intranet and document management, Microsoft Teams for meetings and persistent chat, and OneDrive for personal file sync and sharing. Configuration work centered on mailbox provisioning, SharePoint site architecture, Teams tenancy setup, and OneDrive storage policies to support cross-functional collaboration and project delivery workflows.
Public-facing signals indicate Microsoft 365 is in use on Unica’s website, reflecting a surface-level integration of Microsoft 365 Collaboration services with the company’s external presence. The implementation narrative emphasizes Microsoft 365 as the central collaboration layer, with content and communication services surfaced both internally and on public web pages.
Governance and operational controls were consolidated through Microsoft 365 administrative and policy features, enabling role based access, data retention, and external sharing governance to support IT, HR, and project teams. The rollout focused on standard Collaboration service configuration and centralized administration to establish consistent collaboration workflows across the organization.
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Unica Groep CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Unica Groep ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Unica Groep PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Unica Groep CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Unica Groep
| First Name | Last Name | Title | Function | Department | Phone | |
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Group CIO | CXO | IT | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Unica Groep Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Unica Groep IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Unica Groep digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Unica Groep Technographics
Unica Groep is a Professional Services organization based in Netherlands,
with around 4413 employees and annual revenues of $1.01 billion.
Unica Groep operates a diverse technology stack with applications such as
OTYS Go!, Futy Leadbots and Microsoft 365,
covering areas like Recruiting, Chatbots and Conversational AI and Collaboration.
Unica Groep has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mysolution, Futy and Microsoft.
Unica Groep recently adopted applications including
Futy Leadbots in 2022, MailerLite in 2022 and Hubspot Marketing Automation in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Unica Groep’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Unica Groep’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Unica Groep technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.