Unilever Belgium
Bd Industriel 9,
Anderlecht, 1070,
Belgium
Anderlecht, 1070,
Belgium
32 2 333 66 66
Consumer Packaged Goods
Unilever Belgium Technographics
Unilever Belgium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unilever Belgium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 520 Unilever Belgium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unilever Belgium has purchased the following applications: Workplace by Facebook for Collaboration in 2018, Sanity for Content Management in 2021, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unilever Belgium is running and its propensity to invest more and deepen its relationship with Facebook , Sanity , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unilever Belgium revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unilever Belgium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unilever Belgium Tech Stack and Enterprise Applications
Unilever Belgium Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Unilever Belgium implemented Workplace by Facebook as a Collaboration platform. The company provisioned Workplace by Facebook as a cloud hosted web and mobile collaboration environment and exposed access from the corporate website to support internal communications across its Belgium operations and a workforce of approximately 520 employees.
Configurations emphasized standard Collaboration modules including groups for team and project communication, instant messaging and chat, a news feed for corporate announcements, and file sharing and knowledge repositories. Administrators configured role based access controls, content moderation workflows, and notification policies, and enabled browser and mobile clients to support day to day collaboration and knowledge exchange.
Operational rollout concentrated on internal communications and HR and marketing collaboration, with governance organized around platform administrators and appointed content owners responsible for moderation and onboarding. The deployment embedded Workplace by Facebook on the company website to centralize employee signposting and access, and governance included administrator provisioning, group lifecycle processes, and compliance oriented content controls.
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Unilever Belgium Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sanity | Legacy | Sanity | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Unilever Belgium implemented Sanity as its Content Management solution for the company website. The deployment focused on headless content delivery to the public web presence, enabling editorial teams to author, manage and publish modular content for brand and product pages.
Sanity was configured with structured content modeling and reusable content blocks, and the implementation included editorial workflows for drafting, review and publishing. The configuration emphasized localization and content variants to support Belgium market requirements and omnichannel content reuse for marketing and digital channels.
Operational coverage centered on Unilever Belgium marketing, digital and brand teams, with Sanity integrated into the website front-end and content delivery pipelines to support continuous publishing. Governance changes instituted role-based content permissions, editorial staging and approval processes to centralize content operations for the Unilever Belgium website.
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Unilever Belgium CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Unilever Belgium implemented Hotjar on its public website as part of its Customer Experience tooling. The deployment used Hotjar to capture client side behavioral analytics, leveraging common Customer Experience capabilities such as heatmaps, session recordings, funnel analysis and on site feedback widgets for continuous user interaction data collection.
The implementation was realized by embedding the Hotjar JavaScript snippet across the corporate Belgian site and configuring tracking scopes, sampling and consent settings consistent with regional privacy requirements. Operational coverage targeted digital marketing, e commerce and user experience teams for site level behavior analysis, with governance focused on analytics ownership and consent aligned data collection policies.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Unilever Belgium ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Unilever Belgium TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Unilever Belgium PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Unilever Belgium IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Unilever Belgium Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Unilever Belgium
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Unilever Belgium Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Unilever Belgium IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Unilever Belgium digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Unilever Belgium Technographics
Unilever Belgium is a Consumer Packaged Goods organization based in Belgium,
with around 520 employees and annual revenues of $110.0 million.
Unilever Belgium operates a diverse technology stack with applications such as
Workplace by Facebook, Sanity and Hotjar,
covering areas like Collaboration, Content Management and Customer Experience.
Unilever Belgium has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Facebook, Sanity and Contentsquare.
Unilever Belgium recently adopted applications including
Adobe Marketing Cloud (ex Omniture) in 2022, Akamai mPulse in 2022 and Sanity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Unilever Belgium’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Unilever Belgium’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Unilever Belgium technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.