Sydney, 2000, NSW,
Australia
United Way Australia Technographics
United Way Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by United Way Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 United Way Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that United Way Australia has purchased the following applications: Microsoft 365 for Collaboration in 2020, Salesforce Marketing Cloud for Marketing Automation in 2019, Twilio Sendgrid for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems United Way Australia is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing United Way Australia revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for United Way Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
United Way Australia Tech Stack and Enterprise Applications
United Way Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 United Way Australia implemented Microsoft 365 as its primary Collaboration platform. The organization of 40 employees in Australia lists Microsoft 365 on its website and uses the Microsoft 365 suite to support core collaboration functions across the entity, aligning Microsoft 365 with Collaboration business functions for communications and document management.
The deployment reflects a cloud-hosted Microsoft 365 tenant sized for a small non profit, with standard Collaboration capabilities such as Exchange Online email, SharePoint document libraries, OneDrive user storage, and Teams-based chat and meetings used to enable teamwork and file sharing. The Microsoft 365 presence on the public website indicates integration with web-facing content and public document access workflows, while internal operational coverage is organization-wide and focused on central user administration, access controls, and content governance scaled to United Way Australia.
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United Way Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 United Way Australia implemented Salesforce Marketing Cloud as its Marketing Automation platform, embedding Salesforce Marketing Cloud on the public website to orchestrate donor communications and marketing workflows. The deployment targets donor engagement and fundraising communications for a small national nonprofit, aligning the application to marketing and fundraising business functions within Australia.
The implementation uses core Marketing Automation capabilities including email campaign orchestration and automated journey sequencing, with Email Studio and Journey Builder style workflows configured to manage welcome series, recurring donor messaging, and event follow ups. Web tracking and on site data capture are instrumented to populate subscriber lists and enable behavior driven personalization, with content templates and segmented lists supporting repeatable campaign production.
Operational coverage focuses on marketing and fundraising teams, with the Salesforce Marketing Cloud instance hosting the customer data repository used for campaign segmentation and profile management. Website integration is primary, with marketing cloud tracking and forms integrated into site flows so web collected interactions feed subscriber state and journey entry criteria.
Governance and process changes center on centralized campaign approval, segmented audience governance, and consent management to align donor opt in preferences with email and web communications. Configuration emphasizes role based access to marketing assets and standardized templates to reduce manual steps in campaign creation while maintaining data handling controls for donor records.
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Marketing Automation | CRM |
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2019 | 2019 |
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United Way Australia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017 United Way Australia implemented Twilio Sendgrid to deliver Transactional Email from its public website. The Twilio Sendgrid deployment was established to centralize website-driven transactional messaging, handling form confirmations, donor receipts, password resets, and administrative notifications tied to the site.
The implementation focused on core Transactional Email capabilities, using SendGrid template management and programmatic send functionality to separate presentation from application logic. Delivery routing was managed through standard API or SMTP relay integration with the website backend, and suppression and deliverability controls were applied to manage bounces and unsubscribes.
Operational ownership was aligned with communications and fundraising workflows, with templates and sending rules governed by the communications team to ensure consistent message structure. The deployment model is lightweight and web-integrated, relying on SendGrid’s delivery infrastructure and dashboard for monitoring and basic event handling of delivery status from the website.
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Transactional Email | PaaS |
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2017 | 2017 |
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United Way Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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SD-WAN | IaaS |
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2018 | 2018 |
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United Way Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at United Way Australia
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Apps Being Evaluated by United Way Australia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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