Ho Chi Minh, 71007,
Vietnam
Unito Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Unito and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Unito employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unito has purchased the following applications: Unito for Data Management Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unito is running and its propensity to invest more and deepen its relationship with Unito , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unito revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unito intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Unito | Legacy | Unito | Data Management Platform | CRM | n/a | 2021 | 2021 |
In 2021, Unito implemented Unito as its Data Management Platform on its public website. The deployment is focused on site-level data collection, embedding the Unito Data Management Platform into page flows to capture event signals and customer interactions. This implementation supports marketing and product analytics workflows by centralizing first-party web data for audience building and campaign targeting.
Configuration emphasizes data ingestion and customer profile unification, leveraging Unito features for event tagging, audience segmentation, and data export capabilities common to Data Management Platform solutions. Operational responsibility is scoped to the small internal team at Unito and covers the company website hosted in Vietnam, aligning collection and segmentation with web marketing and product teams. Governance and rollout are concentrated on web property instrumentation and segment definitions rather than enterprise-wide integrations.
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Tag Management | CRM |
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2021 | 2021 |
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