Manchester, x, M12 6JH,
United Kingdom
Universal Square Technographics
Universal Square Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Universal Square and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Universal Square employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Universal Square has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2018, Oracle Moat for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Universal Square is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Universal Square revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Universal Square intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Universal Square Tech Stack and Enterprise Applications
Universal Square AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Universal Square implemented Hubspot Live Chat on their website. The Hubspot Live Chat deployment is categorized under Chatbots and Conversational AI and is used to capture inbound inquiries from site visitors and funnel conversations into a centralized conversation inbox for follow up.
The implementation leverages capabilities typical of Hubspot Live Chat, including an embedded live chat widget, automated greeting messages, offline message capture, and rule-based routing of conversations into sales and marketing queues. Operational ownership centers on customer-facing teams in sales, marketing, and service, with governance focused on inbox assignment and mapping chat interactions to contact records to support consistent response workflows.
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Universal Square Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Universal Square implemented Microsoft 365 as its Collaboration platform. Public source evidence on the company website shows Microsoft 365 artifacts, indicating an active Microsoft 365 tenant footprint associated with their web properties. The implementation positions Microsoft 365 as the primary collaboration layer for internal communication and document sharing.
Deployment follows a cloud-first, tenant-based architecture using Microsoft 365 core capabilities, including Exchange Online email, Microsoft Teams for meetings and chat, SharePoint Online for intranet and document libraries, OneDrive for user file storage, and Microsoft Office applications. Operational scope covers corporate departments and project teams within the construction and real estate business, and governance is exercised through tenant-level administration and role-based access controls, aligning identity and access management with the Collaboration environment.
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Universal Square CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Universal Square deployed Oracle Moat as its Marketing Analytics solution on the corporate website. The Oracle Moat deployment used embedded measurement tags to capture viewability, attention metrics, and advertising verification telemetry. Configuration emphasized browser side measurement and campaign level attribution reporting to supply analytics for marketing activities.
The implementation centered on Oracle Moat's measurement and verification capabilities, instrumented across site pages to feed marketing operations and campaign analytics workflows. Operational ownership rested with the marketing and digital teams, who managed tag deployment, reporting cadence, and governance for measurement integrity. Integrations focused on website instrumentation for onsite and campaign measurement, with reporting consumed by internal marketing analytics processes.
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Marketing Automation | CRM |
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2021 | 2021 |
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Universal Square PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Universal Square IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Universal Square
Apps Being Evaluated by Universal Square Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||