Uppababy
276 Weymouth St,
Rockland, 2370, MA,
United States
Rockland, 2370, MA,
United States
1 781-413-3030
Manufacturing
Uppababy Technographics
Uppababy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Uppababy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Uppababy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Uppababy has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Seismic Lessonly for Learning and Development in 2021, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Uppababy is running and its propensity to invest more and deepen its relationship with Oracle , Seismic , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Uppababy revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Uppababy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Uppababy Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Uppababy implemented Oracle NetSuite ERP to centralize its core financial management. The deployment targeted ERP Financial functionality and was executed as a self implemented cloud configuration managed by internal finance and IT resources.
Configuration work concentrated on standard financial modules, including general ledger, accounts payable, accounts receivable, fixed asset accounting, bank reconciliation, revenue recognition workflows, and multi period financial reporting. Implementation activities emphasized chart of accounts redesign, accounting period close automation, and approval workflow configuration for supplier invoices and expense controls.
Integrations were handled internally to bring transactional feeds from order capture and supplier invoicing into Oracle NetSuite ERP, aligning operational transaction flows with the new financial system. Operational coverage focused on finance, accounting, procurement and operations functions within the organization, reflecting manufacturing oriented financial controls.
Governance was centralized under finance ownership, with new approval and month end close procedures instrumented in the system, and internal training rolled out to accounting and procurement teams to embed ERP Financial processes. The program was a self implemented initiative, with internal teams responsible for configuration, control design and change management.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Seismic | Legacy | Seismic Lessonly | Learning and Development | HCM | n/a | 2021 | 2021 |
In 2021, Uppababy implemented Seismic Lessonly to support Learning and Development. The deployment uses the Lessonly Learn interface on the Uppababy website to deliver structured lessons and training content to employees.
The implementation emphasizes core Learning and Development capabilities, including course and lesson authoring, learner enrollment and progress tracking, assessments, and reporting dashboards. The environment was configured to centralize course management for HR and training stakeholders, with role based access for content authors and learners and embedded lesson playback on the corporate site to streamline access. Seismic Lessonly is used by Uppababy as the application for corporate learning, aligning training content with employee onboarding and ongoing skills development workflows.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Uppababy implemented FreeWheel Demandsuite on its website. The deployment positions FreeWheel Demandsuite as an Agency Management application to govern programmatic demand, ad decisioning, and on-site monetization within Uppababy's digital advertising and marketing operations.
The implementation integrated FreeWheel Demandsuite into Uppababy's web ad delivery layer, instrumenting ad decision workflows, inventory management and campaign trafficking capabilities commonly found in Agency Management platforms. Operational ownership and daily usage are concentrated in marketing and e-commerce ad operations teams, with governance activity focused on standardizing campaign configuration, tag-based placement controls and reporting workflows to centralize ad operations on the site.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Analytics | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Uppababy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Uppababy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Uppababy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Uppababy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Uppababy Technographics
Uppababy is a Manufacturing organization based in United States,
with around 190 employees and annual revenues of $20.0 million.
Uppababy operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Seismic Lessonly and FreeWheel Demandsuite,
covering areas like ERP Financial, Learning and Development and Agency Management.
Uppababy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Seismic and FreeWheel, A Comcast Company.
Uppababy recently adopted applications including
Stackline Atlas in 2024, Stackline Beacon in 2024 and FreeWheel Demandsuite in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Uppababy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Uppababy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Uppababy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.