Urbansa S.A
Carrera 12 No. 98-35 Piso 5,
Bogota, x, Cundinamar,
Colombia
Bogota, x, Cundinamar,
Colombia
57 1 628 0166
Construction and Real Estate
Urbansa S.A Technographics
Urbansa S.A Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Urbansa S.A and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Urbansa S.A employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Urbansa S.A has purchased the following applications: Sinco ERP for Construction ERP in 2012, Microsoft 365 for Collaboration in 2019, Hubspot CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Urbansa S.A is running and its propensity to invest more and deepen its relationship with Sinco , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Urbansa S.A revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Urbansa S.A intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Urbansa S.A Tech Stack and Enterprise Applications
Urbansa S.A ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinco | Legacy | Sinco ERP | Construction ERP | ERP Services and Operations | n/a | 2012 | 2013 |
In 2012, Urbansa S.A implemented Sinco ERP as its Construction ERP for core enterprise financials and project controls. Sinco ERP was provisioned to manage construction project accounting, cost control, procurement and contract management, with functional emphasis on budget management, job costing, purchase order processing, subcontractor management and inventory and equipment tracking under a single application instance.
Deployed as the enterprise backbone for Urbansa S.A operations in Colombia, Sinco ERP centralized finance, project management and field operations workflows. The rollout included configuration of a standardized chart of accounts, approval workflows for procurement and change orders, and role based access across corporate finance, project teams and site operations to enforce consistent project controls and procurement governance.
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Urbansa S.A Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Urbansa S.A implemented Microsoft 365 as its primary Collaboration platform, a deployment publicly observable via references on the company website. The Microsoft 365 implementation is positioned to support corporate collaboration needs across the organization, aligning with the Collaboration category for communication, document management, and team productivity.
The deployment follows standard Microsoft 365 SaaS tenant level architecture, with identity and access control expected to be managed through Azure Active Directory and centralized administration for a mid sized firm of about 200 employees. Functional capabilities evident and consistent with the Microsoft 365 application include Exchange Online style email and calendaring, SharePoint and OneDrive style document libraries and content management, and Teams style real time collaboration for meetings and chat, supporting office productivity and project coordination workflows.
Operational coverage spans core business functions typical for a construction and real estate company, including corporate communications, project team collaboration, and sales and administrative functions. Governance is described through site observable practices that suggest tenant level policy controls, information governance and role based access patterns, with configuration and provisioning aligned to Collaboration use cases rather than custom on premise architecture.
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Urbansa S.A CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016, Urbansa S.A. implemented HubSpot CRM as its customer relationship management platform. The deployment emphasized embedding HubSpot CRM on Urbansa's public website to capture inbound leads and consolidate contact records into a single CRM database for the construction and real estate business.
Functional modules configured include contact and company records, web form lead capture and association, email activity logging, and pipeline management aligned with CRM workflows. The implementation leverages HubSpot website tracking and embedded form modules to instrument inbound lead capture and link web sessions to contact profiles. Operational coverage is focused on Urbansa S.A.'s sales and marketing teams, enabling CRM-driven lead routing and qualification workflows. Governance and process ownership are centralized within the commercial function to maintain data hygiene, manage stage progression, and standardize contact-to-deal handoffs.
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Urbansa S.A IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Urbansa S.A
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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Commercial Manager | Manager | Finance | |
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Director of Human Talent | Director | HR | |
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Sales Coordinator | Manager | Sales | |
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Marketing Coordinator | Manager | Marketing | |
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Purchasing and Procurement Director | Director | Procurement | |
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Apps Being Evaluated by Urbansa S.A Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Urbansa S.A IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Urbansa S.A digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Urbansa S.A Technographics
Urbansa S.A is a Construction and Real Estate organization based in Colombia,
with around 200 employees and annual revenues of $15.0 million.
Urbansa S.A operates a diverse technology stack with applications such as
Sinco ERP, Microsoft 365 and Hubspot CRM,
covering areas like Construction ERP, Collaboration and CRM.
Urbansa S.A has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sinco, Microsoft and HubSpot.
Urbansa S.A recently adopted applications including
Microsoft Clarity in 2021, Hubspot Marketing Automation in 2021 and Lotame DMP in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Urbansa S.A’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Urbansa S.A’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Urbansa S.A technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.