USA Track & Field
132 East Washington Street, Suite 800,
Indianapolis, 46204, IN,
United States
Indianapolis, 46204, IN,
United States
1 317-261-0500
Consumer Packaged Goods
USA Track & Field Technographics
USA Track & Field Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by USA Track & Field and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 USA Track & Field employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that USA Track & Field has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Kentico Xperience CMS for Web Content Management in 2011, Shopify for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems USA Track & Field is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Kentico Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing USA Track & Field revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for USA Track & Field intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
USA Track & Field Tech Stack and Enterprise Applications
USA Track & Field Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, USA Track & Field implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. Google Workspace (Formerly Google G-Suite) provides mailbox and calendaring via Gmail and Calendar, cloud storage and file collaboration through Drive and Docs, team collaboration using Groups and Chat, and centralized administration with the Admin console.
The deployment is visible on the USA Track & Field website and is used to provision organization email domains, manage user accounts, and surface web facing collaboration elements. Operational governance is implemented through Google Workspace administrative controls and role based access to align system configuration with organizational communication and document workflows. This positions USA Track & Field Google Workspace (Formerly Google G-Suite) Collaboration as the platform for core email, scheduling, and document collaboration across the organization.
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Collaboration | Collaboration |
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2015 | 2015 |
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USA Track & Field Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, USA Track & Field implemented Kentico Xperience CMS for Web Content Management on their public website, usatf.org. The Kentico Xperience CMS deployment centralized web content authoring and publishing, enabling editorial teams in marketing and communications to manage news, event pages, and membership related content through template driven page composition and digital asset management.
Operational configuration emphasized role based authoring, approval workflows, staging and publishing pipelines, and content versioning to support regular editorial cadence. Kentico Xperience CMS served as the primary Web Content Management platform for the site, standardizing page templates and content governance to streamline the digital content lifecycle.
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USA Track & Field eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, USA Track & Field implemented Shopify as its eCommerce platform to power the organization website and public storefront. Shopify was provisioned as a hosted SaaS storefront to centralize product catalog, checkout and payment processing, order capture, and customer account management for direct-to-consumer online sales.
The deployment leverages core Shopify capabilities including storefront management, product and inventory cataloging, cart and checkout flows, customer account tools, and order management through the Shopify admin console. Configuration focused on merchandising controls, content-driven product pages, and operational workflows for order fulfillment and customer service, aligned to typical eCommerce operational patterns.
Operational scope is the corporate website at www.usatf.org and the consumer-facing commerce function, with commerce, marketing, and customer service teams using Shopify to manage content, merchandise, and order operations. The implementation uses Shopifys cloud-hosted architecture to centralize commerce governance and reduce infrastructure footprint, positioning Shopify as the primary eCommerce platform for USA Track & Field.
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USA Track & Field CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2015 | 2015 |
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USA Track & Field ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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USA Track & Field PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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USA Track & Field IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at USA Track & Field
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Chief Revenue Officer | CXO | Finance | |
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Director of Business Development - reporting to Chief Revenue Officer | Director | Finance | |
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Director of IT | Director | IT | |
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Logistics Manager | Manager | Supply Chain | |
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Travel Services Manager | Manager | Operations | |
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COO | CXO | Finance | |
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Executive Operations Manager | Manager | Finance | |
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Accounting Assistant | Manager | Finance | |
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Apps Being Evaluated by USA Track & Field Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from USA Track & Field IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the USA Track & Field digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD USA Track & Field Technographics
USA Track & Field is a Consumer Packaged Goods organization based in United States,
with around 500 employees and annual revenues of $80.0 million.
USA Track & Field operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Kentico Xperience CMS and Shopify,
covering areas like Collaboration, Web Content Management and eCommerce.
USA Track & Field has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Kentico Software and Shopify.
USA Track & Field recently adopted applications including
Shopify in 2020, Intuit Mailchimp Mandrill in 2020 and Microsoft Azure CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of USA Track & Field’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates USA Track & Field’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete USA Track & Field technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.