Bucuresti, n/a,
Romania
USR Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by USR and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 USR employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that USR has purchased the following applications: Qomon CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems USR is running and its propensity to invest more and deepen its relationship with Qomon or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing USR revenues, which have grown to $192.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for USR intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qomon | Legacy | Qomon CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, USR implemented Qomon CRM as its political CRM and canvassing platform across Romania. The deployment centralized contact capture and field outreach for phone-banking and door-to-door canvassing under the CRM category, making Qomon CRM the primary system for consent-based contact database construction and campaign execution.
USR configured Action CRM, volunteer management, and territory analysis modules inside Qomon CRM to support outreach list generation, volunteer scheduling, and geographic canvass planning. Functional capabilities implemented included consent-first contact capture, contact segmentation for targeted outreach, canvasser routing and assignment, and volunteer task management to operationalize phone-banking and door-to-door workflows.
Operational coverage extended to field operations, volunteer coordination, and campaign analytics across Romania, with workflows instrumented for phone-banking operations and door-to-door canvassing. Governance focused on centralized contact database management and consent controls to support reporting and ongoing campaign compliance, while campaign teams used the platform for day to day outreach orchestration and territory analysis.
USR reported an 89% quarter-on-quarter growth in their contact base as documented in Qomon's case study, a result attributed to the use of Qomon CRM. The Action CRM, volunteer management and territory analysis capabilities within Qomon CRM formed the core operational stack that supported scaling volunteer-driven outreach.
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