AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Valid Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Exact Software Legacy Exact Synergy Document Management Content Management n/a 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Radiate B2B Legacy Radiate B2B Marketing platform Account Based Marketing CRM n/a 2020 2020
In 2020 Valid deployed the Radiate B2B Marketing platform on its website to support Account Based Marketing for marketing and sales functions. The implementation is focused on embedding ABM orchestration directly into Valid's public site, making the Radiate B2B Marketing platform the primary web‑facing ABM layer for the Netherlands based professional services organization. Radiate B2B Marketing platform was configured to deliver core Account Based Marketing capabilities typical of the category, including audience segmentation, personalized content delivery, campaign orchestration, web lead capture, and analytics for account level engagement. Configuration emphasized rule based audience activation and automated delivery of account specific content, aligning platform capabilities with campaign workflows owned by marketing. Integration is primarily web based, with the Radiate B2B Marketing platform embedded on Valid's website to capture engagement signals and activate account level experiences across digital touchpoints. Operational coverage centers on marketing, demand generation, and commercial teams within Valid, using web tracking and on site activation as the conduit for ABM activities. Governance and process changes aligned platform operations under the marketing function, instituting content approval workflows and account targeting governance to support ongoing ABM campaigns. Rollout focused on site level instrumentation and campaign orchestration, with operational ownership for segmentation and personalization held by marketing and coordinated with sales for account engagement.
CRM CRM 2018 2018
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2014 2014
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2021 2021
IT Decision Makers and Key Stakeholders at Valid
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Valid Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Valid Technographics

Valid is a Professional Services organization based in Netherlands, with around 500 employees and annual revenues of $48.0 million.

Valid operates a diverse technology stack with applications such as Microsoft 365, Exact Synergy and Radiate B2B Marketing platform, covering areas like Collaboration, Document Management and Account Based Marketing.

Valid has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Exact Software and Radiate B2B.

Valid recently adopted applications including Microsoft Clarity in 2022, HubSpot Ads in 2021 and Hubspot Marketing Automation in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Valid’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Valid’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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