Eindhoven, 5657 DR,
Netherlands
Valid Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Valid and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Valid employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Valid has purchased the following applications: Microsoft 365 for Collaboration in 2015, Exact Synergy for Document Management in 2018, Radiate B2B Marketing platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Valid is running and its propensity to invest more and deepen its relationship with Microsoft , Exact Software , Radiate B2B or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Valid revenues, which have grown to $48.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Valid intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Synergy | Document Management | Content Management | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Radiate B2B | Legacy | Radiate B2B Marketing platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020 Valid deployed the Radiate B2B Marketing platform on its website to support Account Based Marketing for marketing and sales functions. The implementation is focused on embedding ABM orchestration directly into Valid's public site, making the Radiate B2B Marketing platform the primary web‑facing ABM layer for the Netherlands based professional services organization.
Radiate B2B Marketing platform was configured to deliver core Account Based Marketing capabilities typical of the category, including audience segmentation, personalized content delivery, campaign orchestration, web lead capture, and analytics for account level engagement. Configuration emphasized rule based audience activation and automated delivery of account specific content, aligning platform capabilities with campaign workflows owned by marketing.
Integration is primarily web based, with the Radiate B2B Marketing platform embedded on Valid's website to capture engagement signals and activate account level experiences across digital touchpoints. Operational coverage centers on marketing, demand generation, and commercial teams within Valid, using web tracking and on site activation as the conduit for ABM activities.
Governance and process changes aligned platform operations under the marketing function, instituting content approval workflows and account targeting governance to support ongoing ABM campaigns. Rollout focused on site level instrumentation and campaign orchestration, with operational ownership for segmentation and personalization held by marketing and coordinated with sales for account engagement.
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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