Valid
Flight Forum 565,
Eindhoven, 5657 DR,
Netherlands
Eindhoven, 5657 DR,
Netherlands
31 889009500
Professional Services
Valid Technographics
Valid Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Valid and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Valid employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Valid has purchased the following applications: Microsoft 365 for Collaboration in 2015, Exact Synergy for Document Management in 2018, Radiate B2B Marketing platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Valid is running and its propensity to invest more and deepen its relationship with Microsoft , Exact Software , Radiate B2B or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Valid revenues, which have grown to $48.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Valid intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Valid Tech Stack and Enterprise Applications
Valid Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Valid implemented Microsoft 365. Microsoft 365 serves as the primary Collaboration platform for the Netherlands based professional services firm, supporting corporate communication, document collaboration, and knowledge work across the organization.
The deployment centers on a cloud Microsoft 365 tenant and standard Collaboration modules, including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for personal file sync, Microsoft Teams for real time teamwork, and the Office productivity applications for authoring and coauthoring. Configuration emphasis included tenant level policy controls, mailbox and SharePoint site provisioning, and collaboration workspace templates to align with professional services delivery workflows.
Valid integrates Microsoft 365 capabilities into its public web presence, with Microsoft 365 backed content and services surfaced on the company website. Operational governance is managed through centralized IT tenant administration, role based user provisioning, and policy driven data protection and compliance settings, with adoption focused on business functions such as delivery, sales, finance, and HR.
|
Valid Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Synergy | Document Management | Content Management | n/a | 2018 | 2018 |
In 2018, Valid implemented Exact Synergy as a Document Management application. Deployment targeted finance and fleet administration functions in Maastricht, positioning Exact Synergy as the core document capture and workflow hub for purchase invoice processing and management reporting.
Exact Synergy was configured to support purchase invoice processing, administrative invoice checking, and the generation of management information and reports, reflecting its use across accounts payable and financial analysis workflows. Functional capabilities implemented included document capture and indexing, approval routing, and reporting instrumentation aligned with Document Management practices, with a designated key user driving configuration and operational tuning.
Operational coverage centered on the Maastricht site where finance employees and the fleet manager used Exact Synergy for invoice handling, contact with leasing companies, and fleet-related administrative workflows. The system facilitated cross-functional document workflows between finance and fleet administration and supported recurring management analyses and signaling activities.
Governance centered on an internal key user model, with a key user role recorded from July 2018 to April 2022 who handled configuration changes, user support, and reporting definitions. Rollout emphasis was on embedding standardized invoice checking and reporting workflows into daily operations, and training finance staff to use Exact Synergy as the operational Document Management backbone.
|
Valid CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Radiate B2B | Legacy | Radiate B2B Marketing platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020 Valid deployed the Radiate B2B Marketing platform on its website to support Account Based Marketing for marketing and sales functions. The implementation is focused on embedding ABM orchestration directly into Valid's public site, making the Radiate B2B Marketing platform the primary web‑facing ABM layer for the Netherlands based professional services organization.
Radiate B2B Marketing platform was configured to deliver core Account Based Marketing capabilities typical of the category, including audience segmentation, personalized content delivery, campaign orchestration, web lead capture, and analytics for account level engagement. Configuration emphasized rule based audience activation and automated delivery of account specific content, aligning platform capabilities with campaign workflows owned by marketing.
Integration is primarily web based, with the Radiate B2B Marketing platform embedded on Valid's website to capture engagement signals and activate account level experiences across digital touchpoints. Operational coverage centers on marketing, demand generation, and commercial teams within Valid, using web tracking and on site activation as the conduit for ABM activities.
Governance and process changes aligned platform operations under the marketing function, instituting content approval workflows and account targeting governance to support ongoing ABM campaigns. Rollout focused on site level instrumentation and campaign orchestration, with operational ownership for segmentation and personalization held by marketing and coordinated with sales for account engagement.
|
|
|
|
|
CRM | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Valid PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Valid IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Valid
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Valid Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Valid IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Valid digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Valid Technographics
Valid is a Professional Services organization based in Netherlands,
with around 500 employees and annual revenues of $48.0 million.
Valid operates a diverse technology stack with applications such as
Microsoft 365, Exact Synergy and Radiate B2B Marketing platform,
covering areas like Collaboration, Document Management and Account Based Marketing.
Valid has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Exact Software and Radiate B2B.
Valid recently adopted applications including
Microsoft Clarity in 2022, HubSpot Ads in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Valid’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Valid’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Valid technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.