Varsity Brands
6745 Lenox Center Ct #300,
Memphis, 38115, TN,
United States
Memphis, 38115, TN,
United States
1 901-387-4370
Consumer Packaged Goods
Varsity Brands Technographics
Varsity Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Varsity Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Varsity Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Varsity Brands has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Automattic Jetpack CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Varsity Brands is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Varsity Brands revenues, which have grown to $2.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Varsity Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Varsity Brands Tech Stack and Enterprise Applications
Varsity Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Varsity Brands implemented Oracle JD Edwards EnterpriseOne. The deployment targeted core ERP Financial functionality to centralize accounts receivable, cash application and customer billing workflows within the accounting organization.
Oracle JD Edwards EnterpriseOne was configured to support day to day invoicing and collections operations, including generation of invoices and collections letters. The implementation emphasized transaction level reporting, with daily updates to Rollforward and Invoice Checkpoints Reports that capture net activity from daily sales, cash receipts, credit memos and adjustments.
Operational capabilities included posting and reconciling multiple credit card report streams and high volume check posting. Staff posted five different credit card reports from Viawarp, E-Commerce, Portal Payment, Fanwear and Proshop into Oracle JD Edwards EnterpriseOne, and posted over 500 checks in JD Edwards for high deposit, supporting cash application and customer account maintenance.
Governance and workflows were organized around daily controls and research processes, with accounting teams responsible for processing adjustments and refunds and for responding to accounting questions from customers and sales reps. The Rollforward and Invoice Checkpoints Reports were used as operational control artifacts to reconcile cash, sales and adjustments within the ERP Financial system.
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Varsity Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Varsity Brands deployed Cisco Webex Meetings. Cisco Webex Meetings is used as part of the Audio Video and Web Conferencing footprint and is embedded on their website to enable external participants to join live meetings from public pages.
Configuration emphasizes core Cisco Webex Meetings capabilities including meeting scheduling, HD video and audio, screen sharing, cloud recording, participant management, and host controls. The implementation is oriented toward external facing meeting join flows on the corporate site while also supporting internal collaboration across business functions, with configuration and access governed through Webex meeting controls and recording permissions. The narrative centers on the relationship Varsity Brands Cisco Webex Meetings Audio Video and Web Conferencing as the platform handling web embedded conferencing and standard meeting lifecycle capabilities.
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Varsity Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Varsity Brands implemented Automattic Jetpack CRM on its website. Automattic Jetpack CRM is deployed as a CRM to centralize web sourced contacts and manage customer engagement for the company’s consumer packaged goods operations.
The implementation emphasizes core CRM capabilities including contact management, web form lead capture, segmentation, email based campaign orchestration, pipeline tracking, and basic reporting. Configuration work centered on embedding site forms into the Automattic Jetpack CRM data model, standardizing contact attributes, and establishing campaign lists for targeted outreach.
Integrations are focused on the public website where captured leads and inquiries are routed into the Automattic Jetpack CRM instance, and records are used to drive marketing and customer support workflows. Operational coverage spans marketing, e commerce, and customer support teams, using CRM records to coordinate outreach and service handling.
Governance and process controls put emphasis on a centralized contact database, role based access controls, consent and opt in tracking on web forms, and ongoing data hygiene practices. The implementation narrative centers on a website embedded CRM architecture using Automattic Jetpack CRM to connect web captured leads into downstream marketing and support processes.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Varsity Brands TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2023 | 2023 |
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Varsity Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Varsity Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Varsity Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Varsity Brands
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer & Treasurer | CXO | Finance | |
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National Sales Director | Director | Sales | |
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VP Sales | VP | Sales | |
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Vice President of Operations | VP | Operations | |
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Vice President Business Operations | VP | Operations | |
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CEO | CXO | Finance | |
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Director Of Operations | Director | Finance | |
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Chief Human Resources Officer | CXO | HR | |
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Director of Strategy and Business Development | Director | Finance | |
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Director of New Business Development | Director | Finance | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Varsity Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Varsity Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Varsity Brands digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Varsity Brands Technographics
Varsity Brands is a Consumer Packaged Goods organization based in United States,
with around 9000 employees and annual revenues of $2.44 billion.
Varsity Brands operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Cisco Webex Meetings and Automattic Jetpack CRM,
covering areas like ERP Financial, Audio Video and Web Conferencing and CRM.
Varsity Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and Automattic.
Varsity Brands recently adopted applications including
Kyriba Treasury in 2023, Salesforce Sales Cloud in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Varsity Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Varsity Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Varsity Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.