Addison, 75001, TX,
United States
Venturity Technographics
Venturity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Venturity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Venturity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Venturity has purchased the following applications: BILL Financial Operations Platform for AP Automation, AR Automation in 2015, New Relic APM for Application Performance Management in 2021, Cloudflare CDN for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Venturity is running and its propensity to invest more and deepen its relationship with BILL Operations , New Relic , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Venturity revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Venturity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Venturity Tech Stack and Enterprise Applications
Venturity ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BILL Operations | Legacy | BILL Financial Operations Platform | AP Automation, AR Automation | ERP | n/a | 2015 | 2015 |
In 2015 Venturity implemented the BILL Financial Operations Platform to centralize payables and receivables for its professional services accounting function. The deployment focused on the Apps Category AP Automation,AR Automation and positioned accounting as a closer partner to client business owners.
The BILL Financial Operations Platform implementation included core AP automation workflows such as invoice capture, approval routing, and payment orchestration, along with AR automation capabilities for invoice delivery and receivables tracking. Configuration emphasized role-based access for Venturity accountants and client contacts, and automation of routine bookkeeping tasks to free the team for advisory work.
Operationally the platform is used by Venturity’s accounting and client services teams, enabling the accounting team to act as a proximate business partner who can access richer client payment and billing data. The implementation informs client strategy and gives Venturity more information on clients, supporting deeper client conversations and the ability to ask follow-up questions when anomalies or opportunities appear.
Governance changes accompanied the rollout, centering on standardized approval workflows and documented procedures that embed the accounting team into client-facing processes. The outcome reported by Venturity is that AP through Bill.com informs strategy and gives us more information on clients, allowing us to be true partners to clients, and enabling the accounting team to sit down the hall from the business owner and dig deeper when needed.
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Venturity ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Venturity implemented New Relic APM to monitor performance on its website. Venturity uses New Relic APM as its Application Performance Management solution to support web operations and engineering. The deployment instruments web transactions to collect response time, error telemetry, and distributed traces, surfacing telemetry for observability and troubleshooting.
Configuration emphasized agent-based instrumentation of server-side components and browser Real User Monitoring to cover front-end and back-end performance, with dashboards and alerting configured for transaction tracing and error analytics. Operational coverage is focused on the public website, and the Application Performance Management capability is provisioned for engineering, operations, and site reliability workflows. Governance includes defined alert policies and dashboard ownership assigned to operational teams to sustain monitoring and incident response processes.
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Venturity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
In 2021, Venturity implemented Cloudflare CDN to provide edge hosting and delivery for its public website. The Cloudflare CDN deployment is used as the primary Content Delivery Network for www.venturity.com, configured to deliver static assets through edge caching and TLS certificate management while fronting Venturity origin web servers. The implementation uses Cloudflare Hosting on their website and centralizes certificate provisioning and CDN configuration in the Cloudflare control plane.
Deployment architecture places Cloudflare CDN at the DNS layer, routing public requests to Cloudflare's edge network and back to Venturity origin servers, with caching rules and cache-control header configuration applied to govern asset lifecycles. Operational coverage is focused on the public website, with change control and certificate updates managed through DNS updates and the Cloudflare dashboard, and access administration performed via Cloudflare account roles. This description positions Venturity Cloudflare CDN Content Delivery Network as the platform responsible for website content delivery, edge caching, TLS orchestration, and centralized CDN configuration.
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IT Decision Makers and Key Stakeholders at Venturity
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Venturity Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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