San Luis Obispo, 93401-7217, CA,
United States
Verdin Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Verdin Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Verdin Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Verdin Marketing has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Basis Digital Advertising Automation for Marketing Automation in 2019, Pathwire Mailgun for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Verdin Marketing is running and its propensity to invest more and deepen its relationship with Google , Basis Global Technologies , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Verdin Marketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Verdin Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Basis Global Technologies | Legacy | Basis Digital Advertising Automation | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Verdin Marketing implemented Basis Digital Advertising Automation from Basis Global Technologies to bring programmatic media capabilities in house. The deployment targeted Marketing Automation for digital advertising and media operations, positioning the application to support client campaign management and media operations across the United States.
Deployment centered on Basis Digital Advertising Automation's demand side platform and workflow tools, configured to support programmatic buying, private marketplace deals, and automated campaign workflows. The implementation incorporated machine learning optimizations to refine targeting and bidding, and the platform was embedded into Verdin Marketing's media operations to centralize campaign execution and reporting.
Operational governance shifted as programmatic media was moved in house, consolidating campaign setup, trafficking, and performance monitoring under the agency's media operations and client services teams. The use of private marketplace deals and machine learning optimizations increased CTRs and site traffic for clients, outcomes that enabled upsells and new business wins.
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2022 | 2022 |
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