AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Verlagsgesellschaft Madsack & Co Tech Stack and Enterprise Applications

Verlagsgesellschaft Madsack & Co Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
Verlagsgesellschaft Madsack & Co CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PIA Dymatrix Legacy PIA Dymatrix Customer Insights Customer Analytics CRM n/a 2021 2021
In 2021, Verlagsgesellschaft Madsack & Co deployed PIA Dymatrix Customer Insights as part of a DYMATRIX Customer Experience Platform rollout. The implementation targeted Customer Analytics capabilities including a customer data platform, marketing automation and analytics to support media and CRM processes in Germany. The deployment focused on automating audience segmentation and multichannel campaign orchestration for print, email and telesales. Functional modules implemented included Marketing Automation, CDP and Analytics components that centralized customer profiles, segmentation and campaign orchestration. PIA Dymatrix Customer Insights was used to define campaign workflows for lead generation, retention and win-back priorities, enabling rule based automation and scheduled campaign execution. Operational scope covered marketing, CRM and telesales teams within the MADSACK media organization in Germany, with campaigns coordinated across print subscription management, email marketing and telesales channels. The configuration aligned platform data processing and analytics with existing media operations to support campaign planning and communications. Governance and workflow changes oriented planning toward a centralized CDP driven campaign planning model and orchestrated communications, enabling faster campaign planning and more personalized communications as reported. Verlagsgesellschaft Madsack & Co implemented PIA Dymatrix Customer Insights for Customer Analytics to automate lead, retention and win-back campaigns across marketing and CRM functions.
Customer Experience CRM 2015 2015
Customer Experience CRM 2018 2018
Tag Management CRM 2021 2021
Verlagsgesellschaft Madsack & Co IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Deutsche Telekom Legacy Open Telekom Cloud Application Hosting and Computing Services IaaS n/a 2012 2012
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Verlagsgesellschaft Madsack & Co

First Name Last Name Title Function Department Email Phone
No data found

Apps Being Evaluated by Verlagsgesellschaft Madsack & Co Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Verlagsgesellschaft Madsack & Co IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Verlagsgesellschaft Madsack & Co digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Verlagsgesellschaft Madsack & Co Technographics
Verlagsgesellschaft Madsack & Co is a Media organization based in Germany, with around 2850 employees and annual revenues of $700.0 million.
Verlagsgesellschaft Madsack & Co operates a diverse technology stack with applications such as Microsoft 365, PIA Dymatrix Customer Insights and Open Telekom Cloud, covering areas like Collaboration, Customer Analytics and Application Hosting and Computing Services.
Verlagsgesellschaft Madsack & Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, PIA Dymatrix and Deutsche Telekom.
Verlagsgesellschaft Madsack & Co recently adopted applications including PIA Dymatrix Customer Insights in 2021, Google Tag Manager in 2021 and All-Inkl Hosting in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Verlagsgesellschaft Madsack & Co’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Verlagsgesellschaft Madsack & Co’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Verlagsgesellschaft Madsack & Co technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.