Verlagsgesellschaft Madsack & Co
Verlagsgesellschaft Madsack & Co Technographics
Verlagsgesellschaft Madsack & Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Verlagsgesellschaft Madsack & Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2850 Verlagsgesellschaft Madsack & Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Verlagsgesellschaft Madsack & Co has purchased the following applications: Microsoft 365 for Collaboration in 2019, PIA Dymatrix Customer Insights for Customer Analytics in 2021, Open Telekom Cloud for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Verlagsgesellschaft Madsack & Co is running and its propensity to invest more and deepen its relationship with Microsoft , PIA Dymatrix , Ibexa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Verlagsgesellschaft Madsack & Co revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Verlagsgesellschaft Madsack & Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Verlagsgesellschaft Madsack & Co Tech Stack and Enterprise Applications
Verlagsgesellschaft Madsack & Co Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Verlagsgesellschaft Madsack & Co implemented Microsoft 365. Microsoft 365 is in the Collaboration category and is referenced on the company website as supporting editorial and corporate communications workflows across the publisher.
The deployment centers on a cloud-hosted Microsoft 365 tenancy running core Collaboration capabilities, notably Exchange Online for enterprise email, SharePoint Online for intranet and content management, Microsoft Teams for real-time collaboration and meetings, OneDrive for endpoint file sync, and Office desktop and web applications for authoring. Configuration emphasis appears to be on content-centric collaboration typical for media organizations, including shared document libraries, team channels, and calendaring.
Operational coverage targets newsroom, editorial, production and corporate functions within the Madsack organization, aligning collaboration and publishing activities. Governance is driven by centralized IT controls at the tenant level with role-based access patterns, information governance policies and scoped rollout phases to business units, reflecting standard Collaboration category governance practices.
Microsoft 365 is explicitly cited on the Madsack website, indicating the public presence of the service in the company technology stack and its use in supporting internal collaboration and content workflows for a German media publisher with multi-site operations.
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Verlagsgesellschaft Madsack & Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PIA Dymatrix | Legacy | PIA Dymatrix Customer Insights | Customer Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Verlagsgesellschaft Madsack & Co deployed PIA Dymatrix Customer Insights as part of a DYMATRIX Customer Experience Platform rollout. The implementation targeted Customer Analytics capabilities including a customer data platform, marketing automation and analytics to support media and CRM processes in Germany. The deployment focused on automating audience segmentation and multichannel campaign orchestration for print, email and telesales.
Functional modules implemented included Marketing Automation, CDP and Analytics components that centralized customer profiles, segmentation and campaign orchestration. PIA Dymatrix Customer Insights was used to define campaign workflows for lead generation, retention and win-back priorities, enabling rule based automation and scheduled campaign execution.
Operational scope covered marketing, CRM and telesales teams within the MADSACK media organization in Germany, with campaigns coordinated across print subscription management, email marketing and telesales channels. The configuration aligned platform data processing and analytics with existing media operations to support campaign planning and communications.
Governance and workflow changes oriented planning toward a centralized CDP driven campaign planning model and orchestrated communications, enabling faster campaign planning and more personalized communications as reported. Verlagsgesellschaft Madsack & Co implemented PIA Dymatrix Customer Insights for Customer Analytics to automate lead, retention and win-back campaigns across marketing and CRM functions.
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2021 | 2021 |
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Verlagsgesellschaft Madsack & Co IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deutsche Telekom | Legacy | Open Telekom Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, Verlagsgesellschaft Madsack & Co deployed Open Telekom Cloud. The deployment leveraged Open Telekom Cloud as Application Hosting and Computing Services to host the company website and support its digital publishing footprint.
Architecturally the implementation centers on cloud compute and storage provisioning typical of Application Hosting and Computing Services, with virtual server instances for web front ends, object storage for large media assets, and network provisioning to serve public web traffic. Configuration included automated provisioning and orchestration patterns to align infrastructure lifecycle with frequent content publishing cycles, and the Open Telekom Cloud application provided a centralized compute and storage layer for the site.
Operational scope focused on web operations and editorial IT, with IT operations responsible for provisioning, monitoring, and security controls for the website. Integrations emphasized the website stack and content management workflows rather than enterprise back office systems, and governance relied on infrastructure provisioning policies and runbook driven operational procedures to maintain site availability and content delivery.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Verlagsgesellschaft Madsack & Co
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Verlagsgesellschaft Madsack & Co Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Verlagsgesellschaft Madsack & Co IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Verlagsgesellschaft Madsack & Co digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Verlagsgesellschaft Madsack & Co Technographics
Verlagsgesellschaft Madsack & Co is a Media organization based in Germany,
with around 2850 employees and annual revenues of $700.0 million.
Verlagsgesellschaft Madsack & Co operates a diverse technology stack with applications such as
Microsoft 365, PIA Dymatrix Customer Insights and Open Telekom Cloud,
covering areas like Collaboration, Customer Analytics and Application Hosting and Computing Services.
Verlagsgesellschaft Madsack & Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, PIA Dymatrix and Deutsche Telekom.
Verlagsgesellschaft Madsack & Co recently adopted applications including
PIA Dymatrix Customer Insights in 2021, Google Tag Manager in 2021 and All-Inkl Hosting in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Verlagsgesellschaft Madsack & Co’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Verlagsgesellschaft Madsack & Co’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Verlagsgesellschaft Madsack & Co technographics profile,
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