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Verlagsgesellschaft Madsack & Co Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Deutsche Telekom Legacy Open Telekom Cloud Application Hosting and Computing Services IaaS n/a 2012 2012
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
PIA Dymatrix Legacy PIA Dymatrix Customer Insights Customer Analytics CRM n/a 2021 2021 In 2021, Verlagsgesellschaft Madsack & Co deployed PIA Dymatrix Customer Insights as part of a DYMATRIX Customer Experience Platform rollout. The implementation targeted Customer Analytics capabilities including a customer data platform, marketing automation and analytics to support media and CRM processes in Germany. The deployment focused on automating audience segmentation and multichannel campaign orchestration for print, email and telesales. Functional modules implemented included Marketing Automation, CDP and Analytics components that centralized customer profiles, segmentation and campaign orchestration. PIA Dymatrix Customer Insights was used to define campaign workflows for lead generation, retention and win-back priorities, enabling rule based automation and scheduled campaign execution. Operational scope covered marketing, CRM and telesales teams within the MADSACK media organization in Germany, with campaigns coordinated across print subscription management, email marketing and telesales channels. The configuration aligned platform data processing and analytics with existing media operations to support campaign planning and communications. Governance and workflow changes oriented planning toward a centralized CDP driven campaign planning model and orchestrated communications, enabling faster campaign planning and more personalized communications as reported. Verlagsgesellschaft Madsack & Co implemented PIA Dymatrix Customer Insights for Customer Analytics to automate lead, retention and win-back campaigns across marketing and CRM functions.
Customer Experience CRM 2015 2015
Customer Experience CRM 2018 2018
Tag Management CRM 2021 2021
IT Decision Makers and Key Stakeholders at Verlagsgesellschaft Madsack & Co
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Verlagsgesellschaft Madsack & Co Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Verlagsgesellschaft Madsack & Co Technographics

Verlagsgesellschaft Madsack & Co is a Media organization based in Germany, with around 2850 employees and annual revenues of $700.0 million.

Verlagsgesellschaft Madsack & Co operates a diverse technology stack with applications such as Open Telekom Cloud, Microsoft 365 and PIA Dymatrix Customer Insights, covering areas like Application Hosting and Computing Services, Collaboration and Customer Analytics.

Verlagsgesellschaft Madsack & Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Deutsche Telekom, Microsoft and PIA Dymatrix.

Verlagsgesellschaft Madsack & Co recently adopted applications including All-Inkl Hosting in 2021, PIA Dymatrix Customer Insights in 2021 and Google Tag Manager in 2021, highlighting its ongoing modernization strategy.

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Our research team continuously updates Verlagsgesellschaft Madsack & Co’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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