Verlagsgesellschaft Madsack & Co Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Verlagsgesellschaft Madsack & Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2850 Verlagsgesellschaft Madsack & Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Verlagsgesellschaft Madsack & Co has purchased the following applications: Open Telekom Cloud for Application Hosting and Computing Services in 2012, Microsoft 365 for Collaboration in 2019, PIA Dymatrix Customer Insights for Customer Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Verlagsgesellschaft Madsack & Co is running and its propensity to invest more and deepen its relationship with Deutsche Telekom , Microsoft , All-Inkl or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Verlagsgesellschaft Madsack & Co revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Verlagsgesellschaft Madsack & Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Deutsche Telekom | Legacy | Open Telekom Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| PIA Dymatrix | Legacy | PIA Dymatrix Customer Insights | Customer Analytics | CRM | n/a | 2021 | 2021 | In 2021, Verlagsgesellschaft Madsack & Co deployed PIA Dymatrix Customer Insights as part of a DYMATRIX Customer Experience Platform rollout. The implementation targeted Customer Analytics capabilities including a customer data platform, marketing automation and analytics to support media and CRM processes in Germany. The deployment focused on automating audience segmentation and multichannel campaign orchestration for print, email and telesales. Functional modules implemented included Marketing Automation, CDP and Analytics components that centralized customer profiles, segmentation and campaign orchestration. PIA Dymatrix Customer Insights was used to define campaign workflows for lead generation, retention and win-back priorities, enabling rule based automation and scheduled campaign execution. Operational scope covered marketing, CRM and telesales teams within the MADSACK media organization in Germany, with campaigns coordinated across print subscription management, email marketing and telesales channels. The configuration aligned platform data processing and analytics with existing media operations to support campaign planning and communications. Governance and workflow changes oriented planning toward a centralized CDP driven campaign planning model and orchestrated communications, enabling faster campaign planning and more personalized communications as reported. Verlagsgesellschaft Madsack & Co implemented PIA Dymatrix Customer Insights for Customer Analytics to automate lead, retention and win-back campaigns across marketing and CRM functions. | |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2021 | 2021 |
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