AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Vertro Inc. Tech Stack and Enterprise Applications

Vertro Inc. ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2010 2010
In 2010, Vertro Inc. implemented Oracle NetSuite ERP as its ERP Financial system. The cloud-hosted Oracle NetSuite ERP deployment centralized core financial management for the professional services firm, consolidating general ledger, accounts payable, accounts receivable, billing, and financial reporting capabilities into a single SaaS platform. Configuration emphasized multi-entity accounting and revenue recognition workflows aligned to professional services billing cycles, and automated invoice generation and receivable collections workflows with role-based access controls for finance and operations teams. Governance changes focused on a standardized chart of accounts and formalized month-end close procedures, shifting operational ownership of financial processes to the finance organization across Vertro's United States operations.
Vertro Inc. AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Inuvo Legacy Inuvo IntentKey Artificial Intelligence Marketing AI-Powered Application n/a 2020 2020
In 2020, Vertro Inc. deployed Inuvo IntentKey on its corporate website. The implementation registers Inuvo IntentKey as the on-site intent capture layer, using the application to collect behavioral signals and surface intent profiles. Inuvo IntentKey is an Artificial Intelligence Marketing application used to inform web-driven audience targeting and lead qualification for customer acquisition activities. The deployment architecture centers on a web tag that captures page and session signals and forwards engagement data into Inuvo IntentKey for intent scoring and audience segmentation, supporting marketing campaign orchestration and content personalization workflows. Operational ownership sits with marketing and demand generation functions, with marketing operations responsible for tag management, privacy and consent controls, and integration of intent segments into targeting and outreach processes. The configuration emphasizes site-level signal capture and segmentation, enabling sales and marketing teams to leverage intent signals for outreach and campaign targeting.
Vertro Inc. Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, Vertro Inc. implemented Microsoft 365 as a Collaboration platform. The deployment delivered typical Microsoft 365 Collaboration capabilities including Exchange Online email, SharePoint Online document management, Microsoft Teams for real time collaboration, OneDrive file synchronization and the Office productivity suite to support professional services workflows. The implementation concentrated on project collaboration, client deliverable management and internal communications across corporate functions. The company's public website signals use of Microsoft 365, indicating a cloud hosted Microsoft tenant architecture and centrally provisioned collaboration services. Governance emphasis included centralized document libraries, access controls and information classification workflows to align collaboration tools with professional services requirements.
Vertro Inc. CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Advertising Platform CRM 2019 2019
Marketing Analytics CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Vertro Inc. ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2020 2020
IT Service Management ITSM 2018 2018
Vertro Inc. PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2017 2017
Vertro Inc. IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2021 2021
Database Management IaaS 2010 2010

IT Decision Makers and Key Stakeholders at Vertro Inc.

First Name Last Name Title Function Department Email Phone
COO CXO Finance
Chief Financial Officer CXO Finance
CTO CXO Finance
Director of Engineering Director Finance
Business Intelligence Analyst/Developer Manager IT
Lead Data Scientist Manager IT

Apps Being Evaluated by Vertro Inc. Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vertro Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vertro Inc. digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Vertro Inc. Technographics
Vertro Inc. is a Professional Services organization based in United States, with around 81 employees and annual revenues of $59.8 million.
Vertro Inc. operates a diverse technology stack with applications such as Oracle NetSuite ERP, Inuvo IntentKey and Microsoft 365, covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
Vertro Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Inuvo and Microsoft.
Vertro Inc. recently adopted applications including Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and Inuvo IntentKey in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vertro Inc.’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Vertro Inc.’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vertro Inc. technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.