Little Rock, 72201, AR,
United States
Vertro Inc. Technographics
Vertro Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vertro Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 81 Vertro Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vertro Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Inuvo IntentKey for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vertro Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Inuvo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vertro Inc. revenues, which have grown to $59.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vertro Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vertro Inc. Tech Stack and Enterprise Applications
Vertro Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Vertro Inc. implemented Oracle NetSuite ERP as its ERP Financial system. The cloud-hosted Oracle NetSuite ERP deployment centralized core financial management for the professional services firm, consolidating general ledger, accounts payable, accounts receivable, billing, and financial reporting capabilities into a single SaaS platform.
Configuration emphasized multi-entity accounting and revenue recognition workflows aligned to professional services billing cycles, and automated invoice generation and receivable collections workflows with role-based access controls for finance and operations teams. Governance changes focused on a standardized chart of accounts and formalized month-end close procedures, shifting operational ownership of financial processes to the finance organization across Vertro's United States operations.
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Vertro Inc. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inuvo | Legacy | Inuvo IntentKey | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Vertro Inc. deployed Inuvo IntentKey on its corporate website. The implementation registers Inuvo IntentKey as the on-site intent capture layer, using the application to collect behavioral signals and surface intent profiles. Inuvo IntentKey is an Artificial Intelligence Marketing application used to inform web-driven audience targeting and lead qualification for customer acquisition activities.
The deployment architecture centers on a web tag that captures page and session signals and forwards engagement data into Inuvo IntentKey for intent scoring and audience segmentation, supporting marketing campaign orchestration and content personalization workflows. Operational ownership sits with marketing and demand generation functions, with marketing operations responsible for tag management, privacy and consent controls, and integration of intent segments into targeting and outreach processes. The configuration emphasizes site-level signal capture and segmentation, enabling sales and marketing teams to leverage intent signals for outreach and campaign targeting.
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Vertro Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Vertro Inc. implemented Microsoft 365 as a Collaboration platform. The deployment delivered typical Microsoft 365 Collaboration capabilities including Exchange Online email, SharePoint Online document management, Microsoft Teams for real time collaboration, OneDrive file synchronization and the Office productivity suite to support professional services workflows. The implementation concentrated on project collaboration, client deliverable management and internal communications across corporate functions.
The company's public website signals use of Microsoft 365, indicating a cloud hosted Microsoft tenant architecture and centrally provisioned collaboration services. Governance emphasis included centralized document libraries, access controls and information classification workflows to align collaboration tools with professional services requirements.
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Vertro Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Vertro Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Vertro Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2017 | 2017 |
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Vertro Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2010 | 2010 |
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IT Decision Makers and Key Stakeholders at Vertro Inc.
Apps Being Evaluated by Vertro Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||