Moonee Ponds, 3039, VIC,
Australia
Victorian Harness Racing Sports Club Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Victorian Harness Racing Sports Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22 Victorian Harness Racing Sports Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Victorian Harness Racing Sports Club has purchased the following applications: Professional Advantage Upbeat for Association Management in 2016, Brightcove for Audio Video and Web Conferencing in 2016, Sitecore CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Victorian Harness Racing Sports Club is running and its propensity to invest more and deepen its relationship with Professional Advantage , Brightcove , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Victorian Harness Racing Sports Club revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Victorian Harness Racing Sports Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Professional Advantage | Legacy | Professional Advantage Upbeat | Association Management | ERP Services and Operations | Professional Advantage | 2016 | 2017 |
In 2016, Victorian Harness Racing Sports Club implemented Professional Advantage Upbeat as its Association Management platform to centralize membership, events and customer data across the club in Australia. The deployment positioned Professional Advantage Upbeat to serve core business functions including membership administration, event management and ticketing fulfillment.
The implementation configured membership management, events and ticketing workflows, e-ticketing issuance, turnstile attendance integration and an automated loyalty process, reflecting common Association Management capabilities for clubs and sporting venues. Professional Advantage served as vendor and system integrator for the rollout, and Professional Advantage Upbeat was configured to unify customer records and streamline event fulfilment processes across operational teams.
The solution integrated with Microsoft Dynamics GP to synchronize financial and customer master data and to support consolidated revenue and membership accounting. Governance work centered on centralizing ticketing and loyalty workflows, delivering improved event fulfilment, data accuracy and cross-team visibility as described in the deployment case study.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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