Victoria's Secret
4 Limited Parkway East,
Reynoldsburg, 43068, OH,
United States
Reynoldsburg, 43068, OH,
United States
1 614-577-7000
Retail
Victoria's Secret Technographics
Victoria's Secret Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Victoria's Secret and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 Victoria's Secret employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Victoria's Secret has purchased the following applications: Oracle Cloud HCM for Core HR in 2020, Google Cloud Vertex AI for Generative AI Platforms in 2024, Adobe Audience Manager for Data Management Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Victoria's Secret is running and its propensity to invest more and deepen its relationship with Oracle , ADP , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Victoria's Secret revenues, which have grown to $6.34 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Victoria's Secret intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Victoria's Secret Tech Stack and Enterprise Applications
Victoria's Secret HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2020 | 2022 |
Victoria's Secret implemented Oracle Cloud HCM in 2020 as its Core HR platform, centralizing cloud native HR technology under Oracle Cloud HCM to support HR configuration, technical development, and operational support. The deployment reflects a SaaS oriented architecture with lower environment development and disciplined change control workflows used to author and validate technical objects prior to production promotion.
Implementation work focused on configuration, customizations, data extracts and report pipelines, with development of HDL templates and deep use of Oracle HCM Application base tables and APIs. The team built fast formulas across Oracle HCM modules and produced ad hoc and scheduled reporting using BI Publisher and OTBI, aligning Core HR functional outputs with HR operations and analytics needs.
Integrations were implemented as end to end flows using HCM Cloud SOAP and REST ATOM web services, with engineers designing and troubleshooting integration flows to and from cloud HR applications and creating technical documentation to capture interface behavior. Operational coverage included development and support in lower environments, on call after hours system support, and coordinated resolution with other technical support teams to maintain integration and application stability.
Governance emphasized a documented system development life cycle and a disciplined change control process, with coordination and peer review of technical change details, comprehensive technical documentation, and structured troubleshooting procedures. The implementation narrative centers on Oracle Cloud HCM as the Core HR application for Victoria's Secret, linking HR technology configuration, integration engineering, and operational support within established SDLC and change governance practices.
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Payroll Tax Compliance | HCM |
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2020 | 2022 |
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Recruiting | HCM |
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2020 | 2022 |
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Victoria's Secret AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Vertex AI | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, Victoria's Secret & Co. began a multi-year partnership with Google Cloud to deploy Google Cloud Vertex AI under the Generative AI Platforms category, aimed at creating more personalized and inclusive online shopping experiences. The initiative prioritizes the corporate website and mobile app, which together drive more than 500 million annual visits, with a focus on scaling conversational and recommendation capabilities to global customers.
The implementation centers on a generative AI powered conversational assistant built on Google Cloud Vertex AI to provide tailored product recommendations and contextual advice for varied customer life experiences. Victoria's Secret & Co. will also implement Vertex AI Search for retail technology to improve search relevance and discovery, and extend its existing Vision API Product Search image based product matching to feed recommendation and search pipelines.
Integrations emphasize connecting model endpoints and search services to customer facing channels and internal analytics, enabling use cases in marketing, customer sentiment analysis, supply chain demand forecasting, human resources onboarding and store associate training. The program leverages Adore Me's prior adoption of Vertex AI and Duet AI for Google Workspace to more easily and quickly integrate large language models created by Adore Me across Victoria's Secret and PINK, indicating an architecture that supports reusable model artifacts and cross brand model deployment.
Governance is organized through the strategic, multi-year partnership with staged pilots and cross functional workstreams to validate conversational and search capabilities prior to broader rollout. The stated business aims include improving customer and associate experiences and driving operational efficiencies, with vendor selection noted for AI security practices and flexible integration with existing business systems at scale.
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Victoria's Secret CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2022 | 2022 |
In 2022 Victoria's Secret implemented Adobe Audience Manager as its Data Management Platform and deployed the solution on the company website to centralize customer signal capture and audience orchestration. The implementation is focused on capturing web behavioral signals through site tagging, ingesting first party event streams, and converting those signals into persistent audience profiles for downstream use in marketing and personalization workflows.
Adobe Audience Manager configuration emphasizes audience segmentation and identity resolution capabilities, with trait and segment definitions and rules layered to support campaign targeting and personalization. The deployment includes data ingestion pipelines, profile stitching and audience activation logic indigenous to Adobe Audience Manager, enabling structured audience exports and real time segment evaluation.
Operational coverage centers on marketing and e commerce functions, where audience outputs are activated for media and onsite personalization workflows and used to align customer experiences across engagement channels. The implementation ties site level data collection to centralized audience stores, supporting campaign planning, targeting, and audience lifecycle management without disclosing specific external integrations.
Governance for the Adobe Audience Manager rollout includes establishing a centralized audience taxonomy, tagging governance and consent aligned data capture to ensure consistent trait definitions and reuse across teams. The project narrative indicates structured operational handoffs between digital analytics, marketing operations and merchandising teams to maintain audience hygiene and rule set versioning.
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Marketing Automation | CRM |
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2021 | 2021 |
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Victoria's Secret ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Victoria's Secret TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Victoria's Secret IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Victoria's Secret Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Victoria's Secret
| First Name | Last Name | Title | Function | Department | Phone | |
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CyberSecurity Portfolio/Program Manager, CISO - Chief of Staff | Manager | Investment | |
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AVP, Human Resources | VP | HR | |
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Vice President Human Resources | VP | HR | |
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Senior Vice President, Technology Services | VP | IT | |
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Director, IT - Platforms and Architecture | Director | IT | |
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Apps Being Evaluated by Victoria's Secret Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Victoria's Secret IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Victoria's Secret digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Victoria's Secret Technographics
Victoria's Secret is a Retail organization based in United States,
with around 30000 employees and annual revenues of $6.34 billion.
Victoria's Secret operates a diverse technology stack with applications such as
Oracle Cloud HCM, Google Cloud Vertex AI and Adobe Audience Manager,
covering areas like Core HR, Generative AI Platforms and Data Management Platform.
Victoria's Secret has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Adobe Systems.
Victoria's Secret recently adopted applications including
Google Cloud Vertex AI in 2024, Adobe Audience Manager in 2022 and Microsoft Azure Blob Storage in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Victoria's Secret’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Victoria's Secret’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Victoria's Secret technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.