Videology
1500 Broadway, 4th Floor,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 212-231-7840
Communications
Videology Technographics
Videology Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Videology and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Videology employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Videology has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Microsoft 365 for Collaboration in 2015, Salesforce Pardot for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Videology is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Videology revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Videology intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Videology Tech Stack and Enterprise Applications
Videology ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Videology implemented Oracle NetSuite ERP to centralize finance and accounting operations. The implementation targeted the communications firm’s US finance organization, supporting approximately 400 employees and an $80,000,000 revenue base.
Oracle NetSuite ERP was configured as an ERP Financial solution with core financials including general ledger, accounts payable, accounts receivable, billing, and financial reporting modules aligned to corporate accounting and revenue recognition workflows. Configuration emphasized a standardized chart of accounts, automated transaction posting, and period close orchestration consistent with ERP Financial operational practices.
The deployment used Oracle NetSuite ERP as a cloud native SaaS architecture provisioned for centralized financial control and role based access across finance, revenue operations, and billing teams. The data model and workflow configuration were designed to support consolidated financial reporting and transactional audit trails across business units.
Governance centered on finance process standardization, role based controls, and staged rollouts to accounting and billing teams, accompanied by process documentation and training to embed month end close and revenue handling workflows.
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Videology Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Videology implemented Microsoft 365 as its Collaboration platform. The cloud-hosted Microsoft 365 tenant was provisioned to support approximately 400 employees in the communications industry, establishing a centralized collaboration layer for corporate functions.
The Microsoft 365 deployment used core functional modules common to the Collaboration category, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for file synchronization, Teams for real-time teamwork, and Office desktop and web applications for productivity. Configuration included tenant-level settings, license mapping by role, and standard collaboration workflows for document co-authoring and shared workspaces.
Identity and access were aligned with Microsoft 365 identity services, creating single sign-on and user provisioning flows native to the platform. The implementation surface extended to the company web presence, Videology referencing Microsoft 365 artifacts on its website as part of its collaboration footprint.
Operational coverage targeted core business functions such as marketing, sales, product, and operations, with governance focused on tenant administration, content access policies, and user lifecycle procedures. Microsoft 365 remains the primary Collaboration solution for Videology, centralizing email, document collaboration, and team communication.
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Collaboration | Collaboration |
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2018 | 2018 |
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Videology CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Videology implemented Salesforce Pardot. The Salesforce Pardot Marketing Automation deployment was embedded on their website to centralize lead capture and campaign execution for the communications firm. The implementation targeted marketing and demand generation workflows across the organization.
The project configured Salesforce Pardot to instrument the website for visitor tracking and form handling, and to host landing pages and email automation for nurture campaigns. Typical functional modules implemented included email campaign automation, progressive profiling via forms, lead scoring and segmentation, automation rules and campaign tagging for attribution. Configuration emphasized marketing automation constructs such as prospects, engagements, and campaign assets to support ongoing demand generation.
Operational ownership was placed with marketing and demand generation, with handoff processes to sales and revenue operations for lead qualification and follow up. Governance included establishing scoring thresholds, automation rules, and campaign naming standards to standardize lead routing and reporting. The implementation remained focused on website-driven lead capture and program orchestration without public details on additional system integrations.
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Videology PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Videology IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Videology
| First Name | Last Name | Title | Function | Department | Phone | |
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CTO | CXO | Finance | |
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CEO | CXO | Finance | |
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VP Sales | VP | Sales | |
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Apps Being Evaluated by Videology Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Videology IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Videology digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Videology Technographics
Videology is a Communications organization based in United States,
with around 400 employees and annual revenues of $80.0 million.
Videology operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Salesforce Pardot,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Videology has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Salesforce.
Videology recently adopted applications including
Akamai CDN in 2020, Google Workspace (Formerly Google G-Suite) in 2018 and Salesforce Pardot in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Videology’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Videology’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Videology technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.