Virgin Australia
275 Grey St,
Brisbane, 4101, QLD,
Australia
Brisbane, 4101, QLD,
Australia
61 7 3295-3000
Transportation
Virgin Australia Technographics
Virgin Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6920 Virgin Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Australia has purchased the following applications: Sabre Retail Intelligence for Aviation ERP in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2022, Adobe Experience Manager for Digital Asset Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Australia is running and its propensity to invest more and deepen its relationship with SABRE , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Australia revenues, which have grown to $5.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Australia Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre Retail Intelligence | Aviation ERP | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Virgin Australia deployed Sabre Retail Intelligence as part of an expanded long-term commercial and distribution agreement with Sabre, positioning the application inside its Aviation ERP technology footprint. The agreement includes a renewed multi-year GDS distribution commitment to ensure Sabre-connected travel agencies can continue to shop, book and service Virgin Australia offers with speed and scalability.
The deployment centers on two modules from the Sabre Retail Intelligence suite, Sabre Air Price IQ and Sabre Ancillary IQ, both powered by Sabre Travel AI. These modules introduce machine-learning driven fare and ancillary offer generation, moving the airline from static pricing rules toward intelligent real-time airfare and ancillary offers and enabling a trajectory toward continuous pricing and personalized shopping flows.
Technically the implementation is layered on top of the carrier s existing Sabre ecosystem, integrating with Sabre s Passenger Service Solution, Fares Manager, E-commerce platform and Network Planning tools as well as ongoing use of Sabre Revenue Optimizer and Dynamic Availability. Operational ownership is concentrated in commercial, revenue management and e-commerce functions, while the distribution clause extends operational reach to Sabre-connected travel agencies across the carrier s route network.
Governance is codified through the long-term strategic agreement with Sabre that ties retailing capability expansion to a future-focused distribution strategy, creating mechanisms for offer creation, prioritization and marketplace access. Process changes explicitly target pricing and offer workflows, shifting decisioning into machine-learning driven models and altering how commercial and inventory teams publish and manage fares and ancillaries.
Explicitly stated outcomes for the Sabre Retail Intelligence deployment include improved traveler satisfaction and improved revenue management optimization, while also enabling Virgin Australia to deliver more relevant, personalized offers and strengthen marketplace position. Sabre Retail Intelligence is therefore positioned as a commercial and distribution layer within Virgin Australia s Aviation ERP architecture to support scaled retailing and continuous pricing initiatives.
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Reservation and Booking Management | ERP Services and Operations |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Virgin Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Virgin Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Australia Technographics
Virgin Australia is a Transportation organization based in Australia,
with around 6920 employees and annual revenues of $5.00 billion.
Virgin Australia operates a diverse technology stack with applications such as
Sabre Retail Intelligence, Cisco Webex Meetings and Adobe Experience Manager,
covering areas like Aviation ERP, Audio Video and Web Conferencing and Digital Asset Management.
Virgin Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SABRE, Cisco Systems and Adobe Systems.
Virgin Australia recently adopted applications including
PROS Offer Marketing in 2024, Sabre Retail Intelligence in 2023 and Sabre Core Reservations in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.