Virgin Media Business
500 Brook Drive,
Reading, RG2 6UU,
United Kingdom
Reading, RG2 6UU,
United Kingdom
44 80 0052-1135
Professional Services
Virgin Media Business Technographics
Virgin Media Business Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Media Business and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14500 Virgin Media Business employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Virgin Media Business has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2016, Adobe Experience Manager for Digital Asset Management in 2017, Infinity Call Tracking for Call Tracking and Recording in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Media Business is running and its propensity to invest more and deepen its relationship with LivePerson , Adobe Systems , Infinity Tracking or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Media Business revenues, which have grown to $5.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Media Business intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Media Business Tech Stack and Enterprise Applications
Virgin Media Business AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Virgin Media Business implemented LivePerson Conversational Cloud on its public website, adopting Chatbots and Conversational AI to manage digital customer interactions. LivePerson Conversational Cloud was embedded as a web conversational layer to support customer service and sales engagement across the Virgin Media Business site in the United Kingdom, directly linking the company, application, and category to online customer contact functions.
Configuration centered on browser-embedded chat widgets, scripted dialog flows, intent classification, session queuing, agent handoff and conversational reporting, reflecting standard Chatbots and Conversational AI capabilities. LivePerson Conversational Cloud provided conversational sessions and analytics to surface interaction patterns for support and account teams, with UI customization to align the chat experience to Virgin Media Business brand and workflows.
Operational coverage focused on digital touchpoints on the Virgin Media Business website, servicing support and commercial inquiry workflows. Governance and rollout were executed at the site level with staged page activations and operational handover to customer experience and support teams, requiring adjustments to agent workflows to support hybrid automated and human-assisted conversations. LivePerson Conversational Cloud remained the primary conversational layer on the website.
|
Virgin Media Business Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017, Virgin Media Business implemented Adobe Experience Manager for Digital Asset Management to manage and serve media on its public website. Virgin Media Business uses Adobe Experience Manager as the central Digital Asset Management application supporting marketing asset lifecycles and web content delivery.
Adobe Experience Manager deployment is observable on the company website and aligns with common Digital Asset Management architectures that centralize asset libraries, metadata indexing, version control, and published renditions for web channels. The Adobe Experience Manager implementation likely encompasses asset ingestion, metadata management, automated rendition generation, and template driven delivery to web pages and campaign microsites, consistent with category capabilities. The implementation supports marketing and web operations workflows for content publishing and digital experience orchestration.
Operational scope centers on UK based marketing, web content, and customer facing digital channels, with the website as the primary delivery surface. Governance and workflow alignment emphasize asset lifecycle control and content publishing processes typical for Digital Asset Management implementations.
|
Virgin Media Business CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinity Tracking | Legacy | Infinity Call Tracking | Call Tracking and Recording | CRM | n/a | 2022 | 2022 |
In 2022, Virgin Media Business deployed Infinity Call Tracking, a Call Tracking and Recording application, on its website to instrument inbound voice interactions originating from digital channels. The implementation is centered on web-level instrumentation, using Infinity Call Tracking to capture call metadata, session-level attribution and recorded audio tied to individual web sessions and marketing touchpoints.
The deployment emphasized functional modules common to the Call Tracking and Recording category, including dynamic number insertion, call logging, session linking and call recording, with configuration of phone number pools and tagging to support attribution workflows. Operational coverage is the company website in the United Kingdom, and the implementation directly impacts marketing and sales functions by surfacing caller source data and recorded call assets for attribution and quality review, with governance focused on call data retention and access controls.
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2017 | 2017 |
|
|
|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
Virgin Media Business ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
Virgin Media Business TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2022 | 2022 |
|
Virgin Media Business IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Virgin Media Business
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Virgin Media Business Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Media Business IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Media Business digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Media Business Technographics
Virgin Media Business is a Professional Services organization based in United Kingdom,
with around 14500 employees and annual revenues of $5.40 billion.
Virgin Media Business operates a diverse technology stack with applications such as
LivePerson Conversational Cloud, Adobe Experience Manager and Infinity Call Tracking,
covering areas like Chatbots and Conversational AI, Digital Asset Management and Call Tracking and Recording.
Virgin Media Business has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LivePerson, Adobe Systems and Infinity Tracking.
Virgin Media Business recently adopted applications including
Infinity Call Tracking in 2022, Microsoft Clarity in 2022 and Adobe Launch in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Media Business’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Media Business’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Media Business technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.