Vita Coco
250 Park Ave S, 7th Floor,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 855-526-0778
Consumer Packaged Goods
Vita Coco Technographics
Vita Coco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vita Coco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 281 Vita Coco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vita Coco has purchased the following applications: Google Pay for Payment Processing in 2021, GoodHire for BackGround Screening in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vita Coco is running and its propensity to invest more and deepen its relationship with Google , Apple , Recharge Payments or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vita Coco revenues, which have grown to $380.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vita Coco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vita Coco Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Vita Coco implemented Google Pay on its website. The company deployed Google Pay as a Payment Processing capability to enable browser and mobile wallet payments within its e-commerce checkout.
The implementation centers on Google Pay's client-side payment button, tokenized credential handling, and payment authorization flows common to Payment Processing integrations. Configuration work focused on embedding the Google Pay JavaScript checkout widget into the site, wiring the payment token exchange, and supporting asynchronous authorization and capture flows.
Operationally the deployment is scoped to the public e-commerce site and the online checkout business function, where it supplements existing card acceptance paths. The integration connects the client-side Google Pay flow to the site back-end for order capture and reconciliation, affecting e-commerce, finance, and payment operations.
Governance and rollout required front-end code releases, cross-browser and mobile QA, and updates to payment acceptance and reconciliation procedures. Ongoing operational control is centered on checkout workflow orchestration and finance reconciliation for web-based payments processed via Google Pay.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoodHire, a Checkr Company | Legacy | GoodHire | BackGround Screening | HCM | n/a | 2021 | 2021 |
In 2021, Vita Coco implemented GoodHire to support BackGround Screening across recruiting and onboarding workflows. The deployment targeted the People Team and Talent Acquisition processes, embedding GoodHire into the pre-hire compliance sequence used by hiring managers and the People Team Coordinator in New York.
GoodHire was configured to manage candidate screening and employment verification workflows, tying screening status into onboarding checklists. The implementation emphasized GoodHire driven background checks and verifications prior to start date, and supported verification of I-9 information as part of the new hire clearance process.
Operational scope included People Team functions such as recruitment, onboarding and inductions, payroll and benefits administration support, and HR file maintenance at the Vita Coco HQ in New York. The People Team Coordinator role explicitly used GoodHire alongside the Namely HRIS to ensure background check results and new hire data were recorded in Namely, aligning screening outcomes with HRIS onboarding tasks.
Governance and workflow restructuring centered on integrating GoodHire screening steps into the induction and compliance process, mandating completion of background checks during onboarding and requiring People Team entry of verification and new hire information into Namely. The configuration reinforced cross‑functional handoffs between Talent Acquisition, Payroll & Benefits, IT provisioning and office management to ensure hires met compliance and systems readiness before their first day.
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Benefits Administration | HCM |
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2020 | 2020 |
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HR Compliance | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Talent Management | HCM |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Vita Coco implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment centralized cloud-hosted productivity services to support corporate communications, email, document collaboration, and real-time teamwork across marketing and corporate functions.
Public website artifacts indicate Microsoft 365 components are present on Vita Coco's website, consistent with tenant-level services used for content authoring and external-facing communication workflows. The implementation reflects a single-tenant Microsoft 365 architecture for a mid-sized organization, with governance emphasis on user provisioning, mailbox and document access controls, and centralized collaboration policy management to support marketing and corporate content workflows.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Trade Promotion Management | CRM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Vita Coco
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Vita Coco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vita Coco IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vita Coco digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Vita Coco Technographics
Vita Coco is a Consumer Packaged Goods organization based in United States,
with around 281 employees and annual revenues of $380.0 million.
Vita Coco operates a diverse technology stack with applications such as
Google Pay, GoodHire and Microsoft 365,
covering areas like Payment Processing, BackGround Screening and Collaboration.
Vita Coco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, GoodHire, a Checkr Company and Microsoft.
Vita Coco recently adopted applications including
PostHog in 2023, Hotjar in 2022 and Twilio Sendgrid in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vita Coco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Vita Coco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vita Coco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.