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Volkswagen Passenger Cars Malaysia
Location
7 Lorong Maarof 1,
Kuala Lumpur, 59000,
Malaysia
Website
https://www.volkswagen.com.my/
Phone
60 1-800-18-8947
Artw industry
Automotive
Employee
Revenue

Volkswagen Passenger Cars Malaysia Technographics

Volkswagen Passenger Cars Malaysia Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Volkswagen Passenger Cars Malaysia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Volkswagen Passenger Cars Malaysia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Volkswagen Passenger Cars Malaysia has purchased the following applications: Poket Platform for Customer Loyalty in 2022, OneTrust Cookie Consent for Governance, Risk and Compliance in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Volkswagen Passenger Cars Malaysia is running and its propensity to invest more and deepen its relationship with Poket , Teads , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Volkswagen Passenger Cars Malaysia revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Volkswagen Passenger Cars Malaysia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Volkswagen Passenger Cars Malaysia Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Poket Legacy Poket Platform Customer Loyalty CRM n/a 2022 2022
In 2022 Volkswagen Passenger Cars Malaysia implemented the Poket Platform as its Customer Loyalty solution to support CRM and repeat sales initiatives. The Poket Platform was positioned to drive marketing campaigns and customer retention across Volkswagen Passenger Cars Malaysia. The deployment incorporated a mobile application and a web based merchant portal for loyalty and campaigns, inferred from vendor references to the Poket app and campaign activity. Functional capabilities implemented aligned with Customer Loyalty best practices and included loyalty program management, campaign orchestration, customer profile and segmentation workflows, and rewards management. Configuration work emphasized campaign templates, reward rule sets, and customer engagement touch points across mobile and web channels. Operational ownership centered on marketing and CRM teams, who configured campaign workflows and managed segment based promotions through the merchant portal and mobile channels. Governance and rollout activities focused on campaign approval workflows, rewards redemption policies, and merchant onboarding procedures to align sales and marketing execution. The vendor testimonial reports approximately 24 percent growth following the implementation and indicates that 17 percent of transactions originated from returning customers, outcomes attributed to the Poket Platform implementation.
Marketing Analytics, Data Management Platform CRM 2023 2023
Tag Management CRM 2020 2020
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OneTrust Legacy OneTrust Cookie Consent Governance, Risk and Compliance TRM n/a 2020 2020
Governance, Risk and Compliance TRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2019 2019
Application Hosting and Computing Services IaaS 2007 2007
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Web Application Firewalls (WAF), DDoS Protection CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at Volkswagen Passenger Cars Malaysia
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Volkswagen Passenger Cars Malaysia Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Volkswagen Passenger Cars Malaysia Technographics

Volkswagen Passenger Cars Malaysia is a Automotive organization based in Malaysia, with around 150 employees and annual revenues of $15.0 million.

Volkswagen Passenger Cars Malaysia operates a diverse technology stack with applications such as Poket Platform, OneTrust Cookie Consent and Microsoft Azure Cloud Services, covering areas like Customer Loyalty, Governance, Risk and Compliance and Application Hosting and Computing Services.

Volkswagen Passenger Cars Malaysia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Poket, OneTrust and Microsoft.

Volkswagen Passenger Cars Malaysia recently adopted applications including Teads Platform in 2023, Microsoft Entra ID (formerly Azure Active Directory) in 2023 and Poket Platform in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Volkswagen Passenger Cars Malaysia’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Volkswagen Passenger Cars Malaysia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Volkswagen Passenger Cars Malaysia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.