Vpro Technographics
Vpro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vpro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 449 Vpro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vpro has purchased the following applications: Microsoft 365 for Collaboration in 2018, Magnolia CMS for Content Management in 2016, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vpro is running and its propensity to invest more and deepen its relationship with Microsoft , Magnolia International , Sketchfab or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vpro revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vpro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vpro Tech Stack and Enterprise Applications
Vpro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Vpro implemented Microsoft 365 to consolidate core collaboration and productivity across the organization. Microsoft 365 was deployed as the primary Collaboration platform for the 449 employee media organization, covering corporate communication, document management, and team collaboration across editorial, production, and administrative functions. The deployment followed a cloud-first tenant provisioning approach with centralized identity and access controls to manage users and devices.
Functional components implemented included Exchange Online for enterprise email, SharePoint Online for intranet and content libraries, and Microsoft Teams for synchronous collaboration, reflecting standard Microsoft 365 Collaboration capabilities. Administration emphasized tenant-level governance, user provisioning workflows, and document classification policies to align with media content operations. Microsoft 365 is also referenced on Vpro's public website, indicating use of Microsoft 365 assets in web-facing content and publishing workflows.
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Vpro Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnolia International | Legacy | Magnolia CMS | Content Management | Content Management | n/a | 2016 | 2016 |
In 2016 Vpro deployed Magnolia CMS to manage content on its website. Magnolia CMS serves as the organization's Content Management platform for web publishing, centralizing editorial control and public site content delivery. The implementation targets the Vpro public website and supports the broadcaster's editorial and digital publishing teams.
The Magnolia CMS implementation emphasizes core Content Management capabilities including page templating, structured content authoring, editorial workflow controls, and digital asset management, aligned with standard web publishing architectures. Deployment is focused on web channel content delivery, with the application hosting the content repository and presentation layers for the site. Governance is organized around editorial workflows, role based access, and scheduled publishing to support newsroom and publishing operations.
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Digital Asset Management | Content Management |
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2004 | 2004 |
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Vpro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Vpro implemented Hotjar on its public website as part of its Customer Experience tooling. The deployment instrumented Hotjar for client-side behavior analytics and qualitative feedback collection, leveraging common Hotjar capabilities such as heatmaps, session recordings, and on-page feedback to surface user behavior on editorial pages and site navigation.
The implementation focused on web UX and product analytics, with Hotjar data used by digital product, UX research, and editorial teams to inform content layout and interaction design. Governance centered on embedding qualitative insights into existing product and content workflows, capturing session-level behavior on the site and routing feedback to team-level design and analytics processes.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2015 | 2015 |
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Vpro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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Vpro PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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File Transfer Protocol | PaaS |
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2009 | 2009 |
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Vpro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Vpro CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Vpro
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Vpro Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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