Madrid, 28001,
Spain
Vranded Haus Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Vranded Haus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Vranded Haus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vranded Haus has purchased the following applications: Holded Invoicing for AP Automation in 2019, Novadigits Stockagile Analytics for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vranded Haus is running and its propensity to invest more and deepen its relationship with Holded , Novadigits Technologies , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vranded Haus revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vranded Haus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Holded | Legacy | Holded Invoicing | AP Automation | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Vranded Haus implemented Holded Invoicing within an AP Automation deployment to centralize billing, project tracking and accounting across its creative services practice. The implementation is described in Holded case materials as a coordinated use of Holded Invoicing alongside Projects and Accounting features to consolidate financial workflows for the firm.
The configuration emphasized three explicit modules, Invoicing, Projects and Accounting, with Holded Invoicing used to generate and manage client invoices, Projects used to track budgets and time against creative engagements, and Accounting used to record and reconcile entries. Workflows were configured to link project cost and revenue items to invoice lines, enabling a single source for billing and project financials.
Operational scope covered finance and project teams at Vranded Haus in Madrid, Spain, supporting creative projects and client engagements across the agency. Business functions impacted include accounts receivable, project management, and bookkeeping, with role-based access and project-level financial views structuring day to day operations for a 30 person professional services firm.
Governance centered on platform centralization to reduce tool sprawl and improve cash flow visibility across creative projects, reflecting activities planned in 2019 in the Holded case narrative. The implementation prioritized unified invoicing and project accounting workflows, and used Holded Invoicing as the primary AP Automation touchpoint for billing and cash flow oversight.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Novadigits Technologies | Legacy | Novadigits Stockagile Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Vranded Haus implemented Novadigits Stockagile Analytics to support its B2B ecommerce operations in Spain. The deployment targeted Analytics and BI capabilities to link sales channels to the company ERP and to accelerate order preparation while enabling a customized wholesale storefront. The project context emphasized order management analytics and retail reporting for B2B wholesale workflows.
Configuration centered on the Stockagile Analítica Retail module as inferred from vendor materials, with analytics dashboards for sales to order lifecycle reporting, inventory visibility and prioritization of pick and pack workstreams. Functional capabilities included connected sales ingestion, ERP reconciliation reporting and order status analytics to inform fulfillment sequencing. Standard Analytics and BI features such as interactive reporting, scheduled reports and role based dashboards were provisioned to align commercial and operations teams.
Integrations explicitly included sales channel connectivity and synchronization with the ERP to unify order and inventory data, enabling timely reporting between the storefront and back office. Operational scope covered sales, operations and order preparation activities within Spain, supporting the customized wholesale storefront and downstream warehouse workflows. Governance changes focused on centralizing reporting ownership and introducing order readiness checkpoints within order management to speed up preparation and reduce handoffs.
Outcomes cited in the customer context included more efficient order workflows and faster order preparation, together with a tailored wholesale storefront experience for B2B buyers. Novadigits Stockagile Analytics served as the Analytics and BI layer connecting sales to ERP and operational workflows to support those outcomes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2024 | 2024 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Network Management and Monitoring | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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