London, x, W4 5XS,
United Kingdom
Vue Technographics
Vue Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9714 Vue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vue has purchased the following applications: Sitecore CMS for Web Content Management in 2016, Adobe Experience Cloud for Customer Experience in 2020, OneTrust Cookie Consent for Governance, Risk and Compliance in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vue is running and its propensity to invest more and deepen its relationship with Sitecore , Adobe Systems , Webtrends or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vue revenues, which have grown to $1.09 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vue Tech Stack and Enterprise Applications
Vue Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, Vue deployed Sitecore CMS to provide Web Content Management for its public website, consolidating corporate content and marketing publishing into a single platform. The Sitecore CMS implementation is visible on Vue's website and serves as the primary content management application supporting web editorial and digital marketing workflows.
The Sitecore CMS deployment focused on standard Web Content Management capabilities, including template-driven page composition, a media library for asset management, content authoring and versioning, and publishing workflows. The implementation aligns with content personalization and experience management patterns common to Sitecore, with separation of content management and content delivery roles to support staged authoring and live site publication.
Operational responsibility is centered in Vue's marketing and digital teams, with governance implemented through editorial approval workflows, role-based authoring permissions, and structured content lifecycle processes. Sitecore CMS therefore functions as Vue Sitecore CMS Web Content Management for digital content operations, enabling centralized content governance and repeatable publishing processes across the corporate web estate.
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Vue CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Vue implemented Adobe Experience Cloud on their website to centralize digital experience management. Vue implemented Adobe Experience Cloud to support Customer Experience on myvue.com in the United Kingdom, focusing the deployment on customer-facing web channels and the site’s booking and content delivery surface.
Adobe Experience Cloud was configured to deliver core Customer Experience capabilities, including content management, personalization, analytics-driven audience segmentation, and campaign orchestration to support marketing and e-commerce workflows. The implementation connects Adobe Experience Cloud to the myvue.com content delivery and booking flows, enabling centralized asset management, targeted audience delivery, and consolidated measurement across customer touchpoints, with governance organized around editorial workflows and analytics stewardship to align marketing, digital product, and customer service functions.
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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Vue TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2019 | 2019 |
In 2019, Vue implemented OneTrust Cookie Consent on its public website, deploying a consent management solution to support Governance, Risk and Compliance requirements. The OneTrust Cookie Consent deployment centralizes cookie controls and consent capture for myvue.com, instrumenting site-level banner logic and a user preference interface to record consent decisions and manage cookie categories.
The implementation includes core cookie consent capabilities such as consent banner presentation, cookie categorization, a customer preference center, and consent recordkeeping, consistent with standard cookie management workflows. Operational responsibility appears aligned to digital, privacy and marketing functions, using OneTrust Cookie Consent to govern web cookie behavior and operationalize privacy workflows across the myvue.com domain.
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Vue IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Vue CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Vue
Apps Being Evaluated by Vue Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||