Wahoos Fish Taco Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wahoos Fish Taco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Wahoos Fish Taco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wahoos Fish Taco has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2009, WooCommerce for eCommerce in 2021, Cbs Northstar NorthStar Gift and Loyalty for Customer Loyalty in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wahoos Fish Taco is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , Custom Business Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wahoos Fish Taco revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wahoos Fish Taco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wahoo's was founded in Costa Mesa, California in 1988 by Chinese-Brazilian brothers Eduardo Lee, Mingo Lee and Wing Lam, who mixed traditional Chinese and Brazilian flavors with dishes they encountered while traveling in Mexico. They are a fast-casual taco chain, serving up grilled fish tacos with Asian and Brazilian influences in brightly colored restaurants where the walls are covered floor to ceiling with stickers and surfing memorabilia.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | n/a | 2009 | 2009 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Custom Business Solutions | Legacy | Cbs Northstar NorthStar Gift and Loyalty | Customer Loyalty | CRM | n/a | 2025 | 2025 |
In 2025, Wahoos Fish Taco implemented Cbs Northstar NorthStar Gift and Loyalty to modernize point of sale, payments and team onboarding at three Orange County, United States locations. The selection was led by Tom Orbe, a Wahoo’s Fish Taco franchisor, and announced in May 2025 via vendor communications from Custom Business Solutions. The project targets franchise site modernization across the specified Orange County restaurants.
The implementation centers on Cbs Northstar NorthStar Gift and Loyalty's order entry functionality together with integrated Loyalty and Gift Cards capabilities, aligning platform configuration to Customer Loyalty objectives. Configuration work included payment workflow modernization and front-of-house order entry optimization, and the deployment addressed team onboarding workflows to reduce training friction for front-line staff. The solution was positioned to consolidate loyalty issuance and gift card processing into the NorthStar order entry experience.
Technically the deployment ties the NorthStar order entry and Customer Loyalty components into the restaurants' point of sale and payments workflows, enabling gift card issuance and loyalty tracking at point of sale terminals. Operational coverage is limited to the three Orange County franchise sites, with emphasis on guest-facing transactions, staff onboarding, and daily store operations. Deployment architecture focused on site-level POS integration and centralized loyalty account handling within the NorthStar platform.
Governance and rollout were managed at the franchise level with phased activation across the three sites, accompanied by updated onboarding processes for store staff. The May 2025 announcement highlights program goals to improve guest experience and reduce training time.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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