WaterStep is a Non Profit organization based in United States, with around 15 employees and annual revenues of $3.0 million.

What enterprise applications does WaterStep use?

WaterStep operates a diverse technology stack with applications such as Textmunication, covering areas like Marketing Automation.

What digital transformation initiatives has WaterStep undertaken?

WaterStep has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Textmunication.

What are the most recent software purchases made by WaterStep?

WaterStep recently adopted applications including Textmunication in 2023, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at WaterStep?

APPS RUN THE WORLD maintains an up-to-date database of WaterStep’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track WaterStep’s IT investments?

Our research team continuously updates WaterStep’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by WaterStep?

Subscribe to APPS RUN THE WORLD to access the complete WaterStep technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

WaterStep Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

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● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

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● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

WaterStep Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by WaterStep and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 WaterStep employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that WaterStep has purchased the following applications: Textmunication for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems WaterStep is running and its propensity to invest more and deepen its relationship with Textmunication or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing WaterStep revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WaterStep intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Textmunication	Legacy	Textmunication	Marketing Automation	CRM	n/a	2023	2023	In 2023, WaterStep implemented Textmunication as a Marketing Automation solution to support nonprofit fundraising and CRM workflows in the United States. The deployment targeted donor facing messaging and mobile multimedia campaigns for a 15 person organization managing national supporter outreach. Textmunication was configured to run MMS campaigns branded as Drop of Hope, using media rich messages to show program impact and solicit donations. Functional capabilities implemented included campaign templates, scheduled and triggered message flows, donor segmentation based on CRM attributes, and automation of follow up messaging tied to campaign responses. The rollout integrated Textmunication with Blackbaud Raiser's Edge NXT to synchronize donor records, gift history, and subscription consent flags, enabling CRM driven triggers and audience selection. The Textmunication Blackbaud integration described in the vendor case study supported cross functional use by fundraising and communications teams for campaign orchestration and delivery tracking. Governance changes centralized message approval and donor consent processes, aligning MMS production with fundraising workflows and CRM data governance. The implementation amplified supporter engagement and fundraising, using MMS to show impact and drive donations as stated in the source materials.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Textmunication

Legacy

Textmunication

Marketing Automation

CRM

n/a

2023

In 2023, WaterStep implemented Textmunication as a Marketing Automation solution to support nonprofit fundraising and CRM workflows in the United States. The deployment targeted donor facing messaging and mobile multimedia campaigns for a 15 person organization managing national supporter outreach. Textmunication was configured to run MMS campaigns branded as Drop of Hope, using media rich messages to show program impact and solicit donations. Functional capabilities implemented included campaign templates, scheduled and triggered message flows, donor segmentation based on CRM attributes, and automation of follow up messaging tied to campaign responses. The rollout integrated Textmunication with Blackbaud Raiser's Edge NXT to synchronize donor records, gift history, and subscription consent flags, enabling CRM driven triggers and audience selection. The Textmunication Blackbaud integration described in the vendor case study supported cross functional use by fundraising and communications teams for campaign orchestration and delivery tracking. Governance changes centralized message approval and donor consent processes, aligning MMS production with fundraising workflows and CRM data governance. The implementation amplified supporter engagement and fundraising, using MMS to show impact and drive donations as stated in the source materials.

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WaterStep Technographics