Watkins Incorporated
150 Liberty Street,
Winona, 55987, MN,
United States
Winona, 55987, MN,
United States
1 507-457-3300
Consumer Packaged Goods
Watkins Incorporated Technographics
Watkins Incorporated Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Watkins Incorporated and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Watkins Incorporated employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Watkins Incorporated has purchased the following applications: Google Pay for Payment Processing in 2020, Infor CloudSuite Food and Beverage for Food and Beverage ERP in 2015, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Watkins Incorporated is running and its propensity to invest more and deepen its relationship with Google , Infor , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Watkins Incorporated revenues, which have grown to $92.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Watkins Incorporated intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Watkins Incorporated Tech Stack and Enterprise Applications
Watkins Incorporated ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Watkins Incorporated implemented Google Pay on its website to handle consumer payments. The deployment uses Google Pay in the Payment Processing category to support digital wallet checkout flows on jrwatkins.com and to centralize online payment acceptance for the company’s e-commerce channel.
The implementation leverages client-side Google Pay button integration and tokenized payment flows common to Payment Processing, including payment data token exchange, browser-based authorization handoffs, and server-side handling of payment tokens for order completion. Configuration work emphasized front-end checkout integration, merchant configuration within the Google Pay API, and server endpoints to accept and validate payment tokens.
Operational coverage is focused on the public-facing online storefront, with web engineering and e-commerce operations responsible for the technical integration and checkout workflow orchestration. Governance considerations for the Payment Processing deployment include tokenization practices, payment authorization sequencing, and alignment with PCI compliance responsibilities for handling sensitive payment data.
The narrative centers on Watkins Incorporated Google Pay Payment Processing as the live payment method on its website, highlighting implementation aspects such as client-side payment instrumentation, tokenized transaction handling, and operational ownership of online checkout and payment workflows.
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Watkins Incorporated ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Infor Lawson | Infor CloudSuite Food and Beverage | Food and Beverage ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Watkins Incorporated implemented Infor CloudSuite Food and Beverage to modernize its on-premise ERP footprint and improve speed to delivery while maintaining heightened quality management. The deployment replaced an existing Infor Lawson on-premise installation and established a cloud-based, Infor M3 powered platform as the company’s primary Food and Beverage ERP.
The implementation centralized core Food and Beverage ERP functions including order-to-cash, procurement-to-pay, inventory control and quality management, configured to support Watkins Incorporated’s portfolio of home care, personal care and gourmet products. Infor CloudSuite Food and Beverage was configured using industry-aligned workflows for lot traceability, batch processing and manufacturing execution where required, leveraging M3 capabilities for scalability and performance.
Migration activities focused on data conversion from Infor Lawson and staged cutover plans to preserve transactional continuity, with the cloud architecture hosting the primary ERP services. Operational coverage included manufacturing, quality assurance, distribution and customer fulfillment across the United States, consolidating operational processes into the cloud suite.
Governance emphasized business continuity and controlled rollout sequencing, aligning IT and operations teams around quality management and fulfillment SLAs. The program delivered a noticeable improvement in functionality and performance value and enhanced daily operations without sacrificing business continuity following the move to Infor CloudSuite Food and Beverage.
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Watkins Incorporated Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Watkins Incorporated implemented Microsoft 365 to support Collaboration across the organization. Microsoft 365 is observable on the company website, signaling adoption of cloud-hosted collaboration services for corporate communication and web-facing content processes.
The deployment leverages core Microsoft 365 Collaboration capabilities, commonly including Exchange Online for email, SharePoint Online for content and intranet, Microsoft Teams for real-time collaboration, OneDrive for file synchronization, and the Office applications, aligning with a tenant-based SaaS architecture. Administration and governance are managed through Microsoft 365 tenant controls and administrative configuration, enabling centralized user and content administration across the company’s corporate environment.
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Watkins Incorporated Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Watkins Incorporated CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Watkins Incorporated IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Watkins Incorporated CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Watkins Incorporated
| First Name | Last Name | Title | Function | Department | Phone | |
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COO and CFO | CXO | Finance | |
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Director Information Services | Director | IT | |
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Human Resources Director | Director | HR | |
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Purchasing Manager | Manager | Procurement | |
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New Product Development Manager | Manager | Finance | |
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Director Manufacturing & Distribution | Director | Finance | |
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President & CMO | CXO | Finance | |
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Cost Accounting Manager | Manager | Finance | |
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CEO | CXO | Finance | |
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Business Development Manager | Manager | Sales | |
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Senior System Analyst | Manager | IT | |
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Apps Being Evaluated by Watkins Incorporated Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Watkins Incorporated IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Watkins Incorporated digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Watkins Incorporated Technographics
Watkins Incorporated is a Consumer Packaged Goods organization based in United States,
with around 500 employees and annual revenues of $92.0 million.
Watkins Incorporated operates a diverse technology stack with applications such as
Google Pay, Infor CloudSuite Food and Beverage and Microsoft 365,
covering areas like Payment Processing, Food and Beverage ERP and Collaboration.
Watkins Incorporated has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Infor and Microsoft.
Watkins Incorporated recently adopted applications including
Criteo Commerce Media Platform in 2021, Awin Affiliate Marketing in 2021 and Google Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Watkins Incorporated’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Watkins Incorporated’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Watkins Incorporated technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.