Watsonville Coast Produce
275 Kearney Ext,
Watsonville, 95076, CA,
United States
Watsonville, 95076, CA,
United States
1 800-966-8547
Distribution
Watsonville Coast Produce Technographics
Watsonville Coast Produce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Watsonville Coast Produce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Watsonville Coast Produce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Watsonville Coast Produce has purchased the following applications: TELUS AFS Ignition ERP for Distribution ERP in 2015, Microsoft 365 for Collaboration in 2021, Shift4Shop eCommerce for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Watsonville Coast Produce is running and its propensity to invest more and deepen its relationship with TELUS , Microsoft , Shift4 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Watsonville Coast Produce revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Watsonville Coast Produce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Watsonville Coast Produce Tech Stack and Enterprise Applications
Watsonville Coast Produce ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TELUS | Legacy | TELUS AFS Ignition ERP | Distribution ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Watsonville Coast Produce implemented TELUS AFS Ignition ERP, deploying a Distribution ERP to support its produce distribution business. The company, with 150 employees and reported annual revenue near 20,000,000, moved to a purpose-built distribution platform as industry requirements became more complex and the organization sought software capabilities to support continued expansion.
The TELUS AFS Ignition ERP deployment concentrated on core Distribution ERP capabilities, including inventory management, warehouse management, order management, procurement, and financial accounting. Configuration work emphasized perishable goods controls such as lot and batch traceability, shelf life tracking, and inventory rotation logic that align with fresh produce handling. The implementation also automated standard workflows such as order to cash and procure to pay to reduce manual handoffs between warehouse, sales, and finance.
Operational coverage unified warehouse operations, sales order processing, procurement, and accounts payable across Watsonville Coast Produce US operations. Data flows were consolidated to support daily fulfillment cycles, invoice processing, and inventory reconciliation between distribution floor activities and back-office functions.
Program governance established cross functional ownership for inventory controls and order processing, and the rollout proceeded in phases with warehouse teams engaged ahead of full back-office adoption. Training and process alignment focused on new inventory and fulfillment workflows so the TELUS AFS Ignition ERP implementation could provide the operational capabilities the company identified as necessary for expansion.
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Watsonville Coast Produce Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Watsonville Coast Produce implemented Microsoft 365 for Collaboration. The deployment is a cloud-first Microsoft 365 tenant referenced on the company website and provisioned across the organization of 150 employees to support core distribution business functions. Watsonville Coast Produce uses Microsoft 365 as its Collaboration platform to support operations, sales, logistics, and administrative business functions at its United States distribution operation.
The implementation leverages standard Microsoft 365 Collaboration capabilities, including Exchange Online for email, SharePoint and OneDrive for document management, and Teams for synchronous communication, with Azure Active Directory handling identity and access governance. Configuration emphasis is consistent with distribution workflows, focusing on SharePoint document libraries and Teams channels to coordinate order fulfillment and inventory coordination while OneDrive provides individual file storage. Governance activities align to tenant-level configuration, user provisioning, and access policy controls to ensure collaboration and operational continuity across business units.
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Watsonville Coast Produce eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shift4 | Legacy | Shift4Shop eCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Watsonville Coast Produce implemented Shift4Shop eCommerce to power online ordering on its corporate website, adopting a hosted storefront approach consistent with the eCommerce category. The deployment uses Shift4Shop eCommerce as the public-facing sales channel for product presentation and customer order capture, aligning web storefront management with distribution sales operations.
Shift4Shop eCommerce was configured to manage core storefront modules including product catalog and SKU management, shopping cart and checkout flows, payment processing, order management, shipping rule configuration, tax calculation, and promotional pricing. The implementation emphasizes catalog control and order workflow automation typical of eCommerce platforms, with administrative controls for pricing, content updates, and customer account management.
Operational coverage centers on the company website as the primary online channel for customer orders, with governance focused on centralized catalog updates and role-based administrative access for sales, operations, and customer service teams. Rollout was executed as a website-integrated SaaS storefront, and operational processes were adjusted to route web orders into existing fulfillment and distribution workflows through the platform’s order management interfaces.
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Watsonville Coast Produce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Watsonville Coast Produce
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Watsonville Coast Produce Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Watsonville Coast Produce IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Watsonville Coast Produce digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Watsonville Coast Produce Technographics
Watsonville Coast Produce is a Distribution organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
Watsonville Coast Produce operates a diverse technology stack with applications such as
TELUS AFS Ignition ERP, Microsoft 365 and Shift4Shop eCommerce,
covering areas like Distribution ERP, Collaboration and eCommerce.
Watsonville Coast Produce has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TELUS, Microsoft and Shift4.
Watsonville Coast Produce recently adopted applications including
Microsoft 365 in 2021, Microsoft Azure Cloud Services in 2021 and Shift4Shop eCommerce in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Watsonville Coast Produce’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Watsonville Coast Produce’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Watsonville Coast Produce technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.