WATT Global Media
401 East State Street, 3rd Floor,
Rockford, 61104, IL,
United States
Rockford, 61104, IL,
United States
1 815-966-5400
Media
WATT Global Media Technographics
WATT Global Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WATT Global Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 WATT Global Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WATT Global Media has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Microsoft 365 for Collaboration in 2017, Oracle NetSuite CRM for CRM in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WATT Global Media is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , BlueConic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WATT Global Media revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WATT Global Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WATT Global Media Tech Stack and Enterprise Applications
WATT Global Media ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, WATT Global Media implemented Oracle NetSuite ERP to centralize revenue and pipeline reporting. The deployment emphasized ERP Financial capabilities to consolidate sales pipeline data and support continual sales projections for the media publisher operating in the United States with approximately 100 employees.
Oracle NetSuite ERP was configured to maintain complete and accurate pipeline information and to deliver continual sales projections for assigned accounts. Functional configuration included opportunity and pipeline management, account level revenue tracking, maintenance of complimentary and promotional mailing lists, and a consolidated repository for sales aids plus market and media information to support sales dialog with clients and prospects.
Operational ownership and usage covered sales, marketing, and revenue operations teams that update pipeline records, manage promotional lists, and curate sales collateral. Governance focused on process controls for list maintenance and pipeline updates to ensure sales projections remained current and usable during client and prospect engagement.
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WATT Global Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, WATT Global Media deployed Microsoft 365 to establish a cloud Collaboration platform and to surface collaboration features on its public website. The deployment uses Microsoft 365 as the central productivity suite, supporting email, document collaboration and cloud file storage. Microsoft 365 is used across editorial and commercial business functions to coordinate content workflows and team communication.
Architecturally the footprint is a single Microsoft 365 tenant provisioned for a roughly 100 person organization, with centralized administration, user provisioning and role based access controls to govern document sharing and external links. Functional capabilities align with the Collaboration category, including Exchange Online for messaging, SharePoint Online for team sites and content publishing, Microsoft Teams for synchronous collaboration, and OneDrive for personal file sync. The company surfaces Microsoft 365 driven collaboration and content elements on its public website, indicating direct use of Microsoft 365 services in both internal workflows and web facing content.
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WATT Global Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2011 | 2011 |
In 2011, WATT Global Media implemented Oracle NetSuite CRM to centralize customer records and standardize sales workflows. The Oracle NetSuite CRM deployment was scoped as a CRM solution supporting sales, marketing, and customer service functions across the organization.
The implementation configured core CRM modules including account and contact management, lead and opportunity management, sales pipeline and activity tracking, and dashboards and reporting. Configuration work emphasized opportunity stage definitions, activity histories, and centralized customer records to improve pipeline visibility and standardize account ownership.
Operational coverage targeted sales, marketing, and customer service teams, with user profiles and permissions aligned to those business functions. The deployment emphasized process automation for task assignment and activity reminders, and maintained a consolidated account record inventory to capture customer interactions.
Governance centered on configuration controls for the data model and user roles, sales process governance through standardized stage gating, and a phased rollout plan that prioritized core sales workflows before broader CRM adoption. Training and documentation accompanied the rollout to support consistent use of Oracle NetSuite CRM and adherence to the new CRM processes.
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Customer Data Platform | CRM |
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2018 | 2018 |
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WATT Global Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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WATT Global Media CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at WATT Global Media
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President/CEO | CXO | Finance | |
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Sales Manager | Manager | Sales | |
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Director of Marketing | Director | Marketing | |
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Director of Technology | Director | IT | |
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Business Development Manager | Manager | Sales | |
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VP /Publisher | VP | Operations | |
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Director of Innovation and Technology | Director | IT | |
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Director of Accounting & Operations | Director | Finance | |
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Finance / Operations Analyst | Manager | Finance | |
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Apps Being Evaluated by WATT Global Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WATT Global Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WATT Global Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD WATT Global Media Technographics
WATT Global Media is a Media organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
WATT Global Media operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Oracle NetSuite CRM,
covering areas like ERP Financial, Collaboration and CRM.
WATT Global Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
WATT Global Media recently adopted applications including
Google Cloud Platform (GCP) in 2020, Barracuda Email Security Gateway in 2019 and BlueConic in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WATT Global Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WATT Global Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WATT Global Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.