New York, 10019, NY,
United States
Wavemaker Technographics
Wavemaker Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wavemaker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8500 Wavemaker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wavemaker has purchased the following applications: Domo for Analytics and BI in 2016, AdDaptive Intelligence Platform for Account Based Marketing in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wavemaker is running and its propensity to invest more and deepen its relationship with Domo , AdDaptive Intelligence , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wavemaker revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wavemaker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wavemaker Tech Stack and Enterprise Applications
Wavemaker Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, Wavemaker implemented Domo as its enterprise visualization and reporting layer. The deployment positioned Domo as the central Analytics and BI platform for weekly and monthly web performance reporting across the organization.
Domo was configured to host KPI dashboards and automated reporting workflows, delivering condensed highlights reports and workspaces for recurring performance reviews. The implementation included custom dashboards aligned to Drive To Store and eComm conversion objectives, and support for ad-hoc analysis requested by brand leads and internal clients.
Data ingestion and integration design connected Domo to multiple measurement sources, including Adobe Analytics Omniture, Google Analytics, ad servers Sizmek and DCM, Adobe Media Optimizer AMO, Tableau exports, and the ad-serving data warehouse. Teams created custom SQL queries and analytics extracts to pull cookie level data from the ad-serving data warehouse into Domo for segmentation, lookalike audience development, and predictive modeling, while attribution analysis combined Social, Display, and Paid Search data across these sources.
Operational ownership and governance emphasized coordination of advertising tag creation and page tagging between Planning, Activation, and external partners, with QA and data validation processes embedded into reporting workflows. The rollout supported advertising, planning, activation, and analytics teams, and centralized report provisioning and segmentation-driven analysis within the Domo environment.
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Wavemaker CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdDaptive Intelligence | Legacy | AdDaptive Intelligence Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Wavemaker implemented AdDaptive Intelligence Platform. The vendor lists Wavemaker as a customer, and the deployment places AdDaptive Intelligence Platform in Wavemaker’s Account Based Marketing technology stack.
AdDaptive Intelligence Platform was applied to standard Account Based Marketing functions including account targeting, audience segmentation, creative personalization, campaign orchestration, and measurement workflows. The AdDaptive Intelligence Platform use case at Wavemaker aligns these capabilities with media planning and client engagement business functions, centralizing account profiles and campaign orchestration to support targeted advertising strategies.
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Wavemaker IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Wavemaker implemented Google Cloud Platform (GCP) for Application Hosting and Computing Services to host and operate components of its public website. The deployment uses Google Cloud Platform (GCP) managed infrastructure to provide scalable compute, object storage, and HTTP load balancing consistent with the Application Hosting and Computing Services category.
Website source traces show GCP is responsible for hosting and content delivery and runtime operations, with configuration aligned to platform services such as virtual compute provisioning, persistent object storage, and network load distribution. Operational scope is focused on the public website, and governance emphasizes cloud resource configuration and web release orchestration supported by automated deployment pipelines and infrastructure-as-code practices.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Wavemaker
Apps Being Evaluated by Wavemaker Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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