AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wavemaker Tech Stack and Enterprise Applications

Wavemaker Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Domo Legacy Domo Analytics and BI Analytics and BI n/a 2016 2018
In 2016, Wavemaker implemented Domo as its enterprise visualization and reporting layer. The deployment positioned Domo as the central Analytics and BI platform for weekly and monthly web performance reporting across the organization. Domo was configured to host KPI dashboards and automated reporting workflows, delivering condensed highlights reports and workspaces for recurring performance reviews. The implementation included custom dashboards aligned to Drive To Store and eComm conversion objectives, and support for ad-hoc analysis requested by brand leads and internal clients. Data ingestion and integration design connected Domo to multiple measurement sources, including Adobe Analytics Omniture, Google Analytics, ad servers Sizmek and DCM, Adobe Media Optimizer AMO, Tableau exports, and the ad-serving data warehouse. Teams created custom SQL queries and analytics extracts to pull cookie level data from the ad-serving data warehouse into Domo for segmentation, lookalike audience development, and predictive modeling, while attribution analysis combined Social, Display, and Paid Search data across these sources. Operational ownership and governance emphasized coordination of advertising tag creation and page tagging between Planning, Activation, and external partners, with QA and data validation processes embedded into reporting workflows. The rollout supported advertising, planning, activation, and analytics teams, and centralized report provisioning and segmentation-driven analysis within the Domo environment.
Wavemaker CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AdDaptive Intelligence Legacy AdDaptive Intelligence Platform Account Based Marketing CRM n/a 2018 2018
In 2018, Wavemaker implemented AdDaptive Intelligence Platform. The vendor lists Wavemaker as a customer, and the deployment places AdDaptive Intelligence Platform in Wavemaker’s Account Based Marketing technology stack. AdDaptive Intelligence Platform was applied to standard Account Based Marketing functions including account targeting, audience segmentation, creative personalization, campaign orchestration, and measurement workflows. The AdDaptive Intelligence Platform use case at Wavemaker aligns these capabilities with media planning and client engagement business functions, centralizing account profiles and campaign orchestration to support targeted advertising strategies.
CRM CRM 2020 2020
Digital Advertising Platform CRM 2021 2021
Marketing Automation CRM 2021 2021
Wavemaker IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
In 2021, Wavemaker implemented Google Cloud Platform (GCP) for Application Hosting and Computing Services to host and operate components of its public website. The deployment uses Google Cloud Platform (GCP) managed infrastructure to provide scalable compute, object storage, and HTTP load balancing consistent with the Application Hosting and Computing Services category. Website source traces show GCP is responsible for hosting and content delivery and runtime operations, with configuration aligned to platform services such as virtual compute provisioning, persistent object storage, and network load distribution. Operational scope is focused on the public website, and governance emphasizes cloud resource configuration and web release orchestration supported by automated deployment pipelines and infrastructure-as-code practices.
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Wavemaker

First Name Last Name Title Function Department Email Phone
Manager, Digital Analytics Manager IT
Partner, Director, Digital Analytics Director IT
VP Digital Strategy VP IT
Partner, Client Finance Director Director Finance
Managing Partner, Senior Finance Director Director Finance
Director, Client Finance Director Finance
Managing Partner, Finance Director Director Finance
Associate Director, Financial Planning & Analysis Director Finance
Chief Talent Officer, US CXO HR
Director of Finance Director Finance
Chief Financial Officer, US CXO Finance
Chief Operating Officer CXO Finance
HR Business Partner Manager HR

Apps Being Evaluated by Wavemaker Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wavemaker IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wavemaker digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Wavemaker Technographics
Wavemaker is a Media organization based in United States, with around 8500 employees and annual revenues of $1.00 billion.
Wavemaker operates a diverse technology stack with applications such as Domo, AdDaptive Intelligence Platform and Google Cloud Platform (GCP), covering areas like Analytics and BI, Account Based Marketing and Application Hosting and Computing Services.
Wavemaker has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Domo, AdDaptive Intelligence and Google.
Wavemaker recently adopted applications including HubSpot Ads in 2021, Hubspot Marketing Automation in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wavemaker’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Wavemaker’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wavemaker technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.