AI Buyer Insights:

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● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Waymark
Location
1555 Broadway St.,
Detroit, 48226, MI,
United States
Website
https://www.waymark.com/
Phone
1 313-752-0558
Artw industry
Professional Services
Employee
Revenue

Waymark Technographics

Waymark Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Waymark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Waymark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Waymark has purchased the following applications: Stripe Payments for Payment Processing in 2016, OpenAI GPT-3 for Generative AI Platforms in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Waymark is running and its propensity to invest more and deepen its relationship with Stripe , ProfitWell , OpenAI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Waymark revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Waymark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Waymark Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Stripe Legacy Stripe Payments Payment Processing ERP Financial Management n/a 2016 2016
Subscription and Recurring Billing ERP Financial Management 2018 2018
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OpenAI Legacy OpenAI GPT-3 Generative AI Platforms AI Development n/a 2022 2022
In 2022, Waymark integrated OpenAI GPT-3 by fine-tuning models to power and scale its done-for-you video creation workflow. OpenAI GPT-3 was embedded to address persistent scriptwriting gaps, and the deployment became central to Waymark’s positioning as the world’s first natural-language video creation platform, enabling faster generation of tailored marketing scripts for customers. The implementation centers on fine-tuned GPT-3 models that augment Waymark’s proprietary script-writing feature, producing original, custom scripts in seconds. Functional capabilities implemented include automated script generation, industry-specific prompt templates, and real-time inference tied to Waymark’s existing template library, reducing manual copy edits by content teams and end users. Operationally the GPT-3 models are integrated into Waymark’s product pipeline so that script output feeds directly into template selection and video assembly workflows. The scope of impact spans product engineering, copywriting and customer-facing teams, with particular benefit for users creating commercials and digital video ads across diverse industries and local advertisers. Governance and rollout emphasized iterative fine-tuning and prompt refinement led by Waymark’s product and research teams, moving from a rules-based script engine to model-driven generation. Outcomes reported by Waymark include more relevant and accurate copy at first draft, reduced editing time for customers, and enhanced ability for sales and support teams to pitch and service local business advertisers, all driven by the OpenAI GPT-3 integration in the Generative AI Platforms category.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2016 2016
Collaboration Collaboration 2022 2022
Survey and Questionnaire Collaboration 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Support CRM 2020 2020
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2022 2022
Partner Relationship Management CRM 2019 2019
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2018 2018
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2016 2016
Application Performance Management ITSM 2016 2016
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Transactional Email PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Waymark
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Waymark Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Waymark Technographics

Waymark is a Professional Services organization based in United States, with around 40 employees and annual revenues of $4.0 million.

Waymark operates a diverse technology stack with applications such as Stripe Payments, OpenAI GPT-3 and Google Workspace (Formerly Google G-Suite), covering areas like Payment Processing, Generative AI Platforms and Collaboration.

Waymark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Stripe, OpenAI and Google.

Waymark recently adopted applications including Heap Analytics in 2023, Microsoft Entra ID (formerly Azure Active Directory) in 2023 and OpenAI GPT-3 in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Waymark’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Waymark’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Waymark technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.