Buffalo, 14202-4187, NY,
United States
Webb Crowley and Associates Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Webb Crowley and Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48 Webb Crowley and Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Webb Crowley and Associates has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Basis Digital Advertising Automation for Marketing Automation in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Webb Crowley and Associates is running and its propensity to invest more and deepen its relationship with Google , Basis Global Technologies , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Webb Crowley and Associates revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Webb Crowley and Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Basis Global Technologies | Legacy | Basis Digital Advertising Automation | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Webb Crowley and Associates implemented Basis Digital Advertising Automation to consolidate its adtech stack and run cross channel digital campaigns in the United States. The deployment targeted Marketing Automation needs within the marketing and advertising function, centralizing campaign orchestration, media operations, and unified reporting across paid channels.
Basis Digital Advertising Automation was configured to support campaign management, audience segmentation, media buying orchestration, automated scheduling and creative trafficking, and consolidated analytics. Configuration emphasized workflow automation for campaign setup, targeting templates, and bid management rules to streamline operational processes for the firm’s marketing team.
The implementation consolidated integrations across ad servers, demand side platforms, social and search channels, and first party data sources to enable cross channel measurement and attribution. Operational governance introduced centralized campaign approval flows, tagging and naming standards, and a regular reporting cadence for marketing and advertising stakeholders, and the engagement was described as a decade long partnership that aligns with the 2014 go live and subsequent platform optimization. The stated outcome was improved operational efficiency and enhanced campaign performance.
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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