Darmstadt, 64295,
Germany
Wella Germany Technographics
Wella Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wella Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 670 Wella Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wella Germany has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, Swaven POP for Point Of Sale in 2024, dietz.digital dynamicDAM for Digital Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wella Germany is running and its propensity to invest more and deepen its relationship with Visa , Swaven , dietz.digital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wella Germany revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wella Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wella Germany Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swaven | Legacy | Swaven POP | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dietz.digital | Legacy | dietz.digital dynamicDAM | Digital Asset Management | Content Management | dietz | 2019 | 2019 |
In 2019, Wella Germany deployed dietz.digital dynamicDAM as part of dietz.digital dynamicTOOLS to operate the Wella Download Center. The Digital Asset Management implementation serves as a centralized media repository for Wella Germany and is configured to support media distribution and rights control across the DACH region.
The deployment uses both dietz.digital dynamicDAM and dynamicPIM modules to provide centralized media management, metadata enrichment, and rights management capabilities. The solution includes a custom extension, an enhanced buyout function, to manage licensing and usage rights, and standard DAM workflows such as asset ingestion, metadata-driven search, controlled distribution, and permissioned access were configured to align with marketing and brand management processes.
The portal is hosted and operated by dietz.digital on behalf of Wella Germany, with dietz serving as the implementation and operating partner. Operational coverage focuses on marketing and brand teams in the DACH region, and governance centers on centralized asset stewardship, rights control workflows, and portal-managed distribution to downstream channels.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Product Information Management | eCommerce |
|
2018 | 2018 |
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Product Review Management | eCommerce |
|
2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Customer Experience | CRM |
|
2021 | 2021 |
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Customer Experience | CRM |
|
2021 | 2021 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Marketing Analytics | CRM |
|
2021 | 2021 |
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Marketing Automation | CRM |
|
2011 | 2011 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
|
2020 | 2020 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
AML, Fraud and Compliance | TRM |
|
2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Apps Development | PaaS |
|
2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
|
2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
|
2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Wella Germany
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Wella Germany Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||