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Wella Germany

Berliner Allee 65-65a,
Darmstadt, 64295,
Germany

https://www.wella.com/de/

49 6151-3020

Consumer Packaged Goods

Wella Germany Technographics

Wella Germany Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Wella Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 670 Wella Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Wella Germany has purchased the following applications: TransUnion TruValidate (ex Iovation) for AML, Fraud and Compliance in 2023, ecotel for Application Hosting and Computing Services in 2020, Form.io Platform for Apps Development in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Wella Germany is running and its propensity to invest more and deepen its relationship with TransUnion , ecotel , Deutsche Telekom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Wella Germany revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wella Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Wella Germany Data, Technology Stack, and Enterprise Applications

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
TransUnion	Legacy	TransUnion TruValidate (ex Iovation)	AML, Fraud and Compliance	TRM	n/a	2023	2023

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
ecotel	Legacy	ecotel	Application Hosting and Computing Services	IaaS	n/a	2020	2020
			Application Hosting and Computing Services	IaaS		2020	2020
			Content Delivery Network	IaaS		2013	2013
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2021	2021
			Domain Name System (DNS)	IaaS		2016	2016

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Form.io	Legacy	Form.io Platform	Apps Development	PaaS	n/a	2025	2025

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Customer Experience	CRM		2021	2021
			Customer Experience	CRM		2021	2021
			Data Management Platform	CRM		2018	2018
			Marketing Analytics	CRM		2021	2021
			Marketing Automation	CRM		2011	2011
			Marketing Automation	CRM		2018	2018
			Sales Automation, CRM, Sales Engagement	CRM		2022	2022
			Tag Management	CRM		2020	2020

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Digital Asset Management	Content Management		2019	2019

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Identity and Access Management (IAM)	CyberSecurity		2023	2023
			Secure Email Gateways (SEGs)	CyberSecurity		2020	2020
			Secure Web Gateways (SWG)	CyberSecurity		2013	2013

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Payment Processing	ERP Financial Management		2020	2020

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Point Of Sale	ERP Services and Operations		2024	2024

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Product Information Management	eCommerce		2018	2018
			Product Review Management	eCommerce		2023	2023

IT Decision Makers and Key Stakeholders at Wella Germany

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Wella Germany Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Wella Germany Technographics

Wella Germany is a Consumer Packaged Goods organization based in Germany, with around 670 employees and annual revenues of $180.0 million.

Wella Germany operates a diverse technology stack with applications such as TransUnion TruValidate (ex Iovation), ecotel and Form.io Platform, covering areas like AML, Fraud and Compliance, Application Hosting and Computing Services and Apps Development.

Wella Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TransUnion, ecotel and Form.io.

Wella Germany recently adopted applications including Form.io Platform in 2025, Swaven POP in 2024 and TransUnion TruValidate (ex Iovation) in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Wella Germany’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Wella Germany’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Wella Germany technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.