Wellington Drive Technologies Technographics
Wellington Drive Technologies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wellington Drive Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 94 Wellington Drive Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wellington Drive Technologies has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wellington Drive Technologies is running and its propensity to invest more and deepen its relationship with HubSpot , Humantic , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wellington Drive Technologies revenues, which have grown to $43.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wellington Drive Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wellington Drive Technologies Tech Stack and Enterprise Applications
Wellington Drive Technologies AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Wellington Drive Technologies implemented Hubspot Live Chat on their website. The Hubspot Live Chat deployment serves as Wellington Drive Technologies' Chatbots and Conversational AI component for real time visitor engagement and onsite lead capture. Wellington Drive Technologies Hubspot Live Chat Chatbots and Conversational AI supports customer service and sales engagement by providing an always on channel on the corporate web presence.
The implementation was configured as an embedded website chat tool with common Chatbots and Conversational AI capabilities such as automated welcome messaging, canned responses, and lead capture workflows. Operational coverage is focused on the public website and the tool is positioned to route inquiries to sales and service teams while standardizing initial customer interactions. Governance is managed through Hubspot account administration, aligning chat scripts and routing rules to existing customer engagement processes.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2022 |
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Wellington Drive Technologies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Wellington Drive Technologies implemented Microsoft 365 to provide Collaboration capabilities across the organization and on their website. Microsoft 365 is deployed as the primary Collaboration platform supporting corporate communication, document management, and external-facing site integrations.
The deployment leverages standard Microsoft 365 functional modules, including Exchange Online for messaging, SharePoint Online for intranet and document management, OneDrive for personal file sync, and Microsoft Teams for chat and meetings. Configuration aligns with a cloud-hosted SaaS tenant model, with centralized team sites and file collaboration patterns typical of the Collaboration category.
Operational coverage targets the companys New Zealand corporate workforce of about 94 employees, supporting business functions such as engineering, manufacturing operations, and corporate administration. The implementation reflects a single-tenant cloud approach to identity and access, consistent with small to mid-size enterprise Microsoft 365 deployments.
Governance and administration are managed through centralized Microsoft 365 and Azure Active Directory controls, covering user provisioning, access policies, and tenancy-level settings consistent with Collaboration best practices. The presence of Microsoft 365 on the company website indicates the tenancy is actively provisioned for live corporate use.
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Wellington Drive Technologies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020 Wellington Drive Technologies implemented Hotjar on their website to support Customer Experience. The deployment used client side JavaScript instrumentation embedded across its public web properties to capture behavioral signals and qualitative feedback, focused on site interactions and conversion pathways that inform marketing and product decision making.
The Hotjar configuration emphasized behavioral analytics capabilities common to the Customer Experience category, including heatmaps, session recordings, on-site surveys and feedback polls to surface usability issues and user intent. Data captured by Hotjar was consumed alongside existing web analytics and conversion rate optimization workflows, with governance centered on web analytics ownership and consent handling to guide iterative UX and content adjustments.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Enablement | CRM |
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2021 | 2022 |
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Wellington Drive Technologies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Wellington Drive Technologies
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Apps Being Evaluated by Wellington Drive Technologies Executives
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