Bathgate, EH48 4LA,
United Kingdom
West Lothian Leisure Technographics
West Lothian Leisure Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by West Lothian Leisure and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 477 West Lothian Leisure employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that West Lothian Leisure has purchased the following applications: Cleeng for Subscription and Recurring Billing in 2020, Microsoft 365 for Collaboration in 2020, Hubspot Marketing Automation for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems West Lothian Leisure is running and its propensity to invest more and deepen its relationship with Cleeng , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing West Lothian Leisure revenues, which have grown to $18.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for West Lothian Leisure intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
West Lothian Leisure Tech Stack and Enterprise Applications
West Lothian Leisure ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cleeng | Legacy | Cleeng | Subscription and Recurring Billing | ERP | n/a | 2020 | 2020 |
In 2020, West Lothian Leisure implemented Cleeng to provide Subscription and Recurring Billing on its public website. The Cleeng deployment is embedded in the site to manage digital memberships, paywalled access and online subscription purchase flows for the organization.
Cleeng was configured to deliver core subscription management, recurring billing automation, access control and a customer self-service portal, aligning product configuration with Subscription and Recurring Billing functional workflows. The Cleeng application handles subscription lifecycle tasks including sign-up, entitlement provisioning and automated invoicing, centralizing subscription orchestration within the Cleeng platform.
Integration work was focused on embedding Cleeng into the West Lothian Leisure website checkout and access flows, using front-end integration and API-driven entitlement checks to gate content and services. This implementation impacted membership operations, finance billing processes and digital customer service by routing subscription and recurring payment activity through Cleeng.
Governance was organized around subscription lifecycle policies and operational ownership split between digital, membership and finance teams, with Cleeng operating as the central billing and subscription engine. The rollout was customer-facing on the website, consolidating subscription billing processes inside the Cleeng application.
|
West Lothian Leisure Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 West Lothian Leisure implemented Microsoft 365 to establish organization wide Collaboration capabilities. The deployment was aimed at supporting staff productivity and communications across the leisure and hospitality operations.
Microsoft 365 at West Lothian Leisure encompasses core Collaboration modules such as Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and document management, OneDrive for personal file storage, and the Office applications for content creation. Administration and user provisioning are handled through the Microsoft 365 admin center with role based access controls and tenant level configuration aligned to Collaboration governance practices.
The company website references Microsoft 365 artifacts, indicating Microsoft 365 components are present in conjunction with the public web presence. Business functions supported include internal communications, scheduling and document collaboration for operational staff, customer facing teams and administration, aligning Microsoft 365 Collaboration to West Lothian Leisure business workflows.
|
West Lothian Leisure CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, West Lothian Leisure implemented Hubspot Marketing Automation. The deployment uses Hubspot Marketing Automation on the organisation website to capture leads, run email campaigns, host forms and landing pages, and automate nurture sequences and segmentation, centralising marketing operations and customer engagement for the leisure and hospitality provider.
The technical footprint is website-embedded HubSpot tracking and form scripts that ingest visitor and contact data into the HubSpot contact database, enabling workflow automation, list segmentation and campaign orchestration. Operational coverage focuses on marketing and membership engagement functions, with governance implemented through HubSpot native role and permission controls and workflow configuration to manage campaign ownership and suppression rules.
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
West Lothian Leisure IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at West Lothian Leisure
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by West Lothian Leisure Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||