Western Global
Western House, Broad Lane, Yate,
Bristol, BS37 7LD,
United Kingdom
Bristol, BS37 7LD,
United Kingdom
44 14 5422 7277
Professional Services
Western Global Technographics
Western Global Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Western Global and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Western Global employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Western Global has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Appogee Goals for Performance and Goal Management in 2017, Zendesk Chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Western Global is running and its propensity to invest more and deepen its relationship with Oracle , Appogee , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Western Global revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Western Global intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Western Global Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | RSM UK | 2010 | 2010 |
In 2010 Western Global implemented Oracle NetSuite ERP as a global NetSuite OneWorld instance. The deployment was positioned as the company ERP Financial platform to centralize Financials and to support cross-functional business processes across Western Global Ltd.
The implementation encompassed core modules and capabilities including Financials, CRM, Fixed Assets, Customer Support, Employee Management, Warehouse Management, Manufacturing, Custom Approval Workflows, and Dashboards & Reporting. The Global NetSuite Manager acted as owner and manager of the NetSuite OneWorld system, driving configuration of forms, fields, and customer records to align the application to business requirements and to ensure business and functional requirements were properly configured in Oracle NetSuite ERP.
RSM UK was engaged as the SI VAR for the program, supporting a OneWorld architecture that consolidates subsidiary financials and operational modules within a single global instance. Operational coverage included local super-user support, end-user enhancement requests, and ongoing collaboration across multiple internal teams to manage roadmap projects and future workflow testing.
Governance and operationalization focused on role-based system access, planning and managing change configurations and customization requests, and the creation and maintenance of a company training program and materials to drive adoption. The NetSuite implementation also included ownership of report, KPI and dashboard creation and ongoing support for process and workflow creation, testing, and rollout across the business.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appogee | Legacy | Appogee Goals | Performance and Goal Management | HCM | n/a | 2017 | 2017 |
In 2017 Western Global implemented Appogee Goals for Goal Management to support HR and people manager functions across the organization. Western Global is a United Kingdom professional services firm with approximately 130 employees and reported revenue of 30000000, and is listed as a customer on Appogee's website.
The Appogee Goals deployment centered on core Goal Management capabilities, including structured goal creation, alignment of objectives across teams, progress tracking, performance objective configuration, and dashboard reporting for managers and HR. Governance and operational control were organized to support people managers and HR administrators, with configuration focused on goal hierarchies, role based access controls, review workflows, and centralized administration through HR to drive consistent performance planning and tracking using Appogee Goals.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Western Global implemented Zendesk Chat on its website. The deployment embeds the Zendesk Chat widget into customer-facing web pages to enable real-time messaging, proactive visitor engagement, and asynchronous offline capture, aligning with the Chatbots and Conversational AI application category.
The implementation targets customer service and online sales touchpoints, with Zendesk Chat configured for live agent routing, canned responses, proactive messaging triggers, and transcript capture to support support ticketing and follow-up workflows. Operational governance places responsibility with the customer support team, establishes escalation and response templates, and configures the agent console for concurrent chat handling and consistent service coverage.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signage | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Western Global
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Western Global Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Western Global IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Western Global digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Western Global Technographics
Western Global is a Professional Services organization based in United Kingdom,
with around 130 employees and annual revenues of $30.0 million.
Western Global operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Appogee Goals and Zendesk Chat,
covering areas like ERP Financial, Performance and Goal Management and Chatbots and Conversational AI.
Western Global has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Appogee and Zendesk.
Western Global recently adopted applications including
Xink in 2021, WooCommerce in 2021 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Western Global’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Western Global’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Western Global technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.