Moscow, 115191,
Russia
Westland Russia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Westland Russia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Westland Russia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Westland Russia has purchased the following applications: Retail Rocket Customer Intelligence Platform for Customer Analytics in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Westland Russia is running and its propensity to invest more and deepen its relationship with Retail Rocket or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Westland Russia revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Westland Russia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Retail Rocket | Legacy | Retail Rocket Customer Intelligence Platform | Customer Analytics | CRM | n/a | 2018 | 2018 |
In 2018 Westland Russia implemented Retail Rocket Customer Intelligence Platform to enhance its Marketing/CRM email program, deploying capabilities aligned to the Customer Analytics category across its Russia operations. The implementation focused on enriching newsletters and promotional emails with customer-level loyalty data and personalized recommendations, positioning the Retail Rocket Customer Intelligence Platform as the core analytics and personalization layer for email campaigns.
The deployment combined Campaign Management (email) configuration with Customer Intelligence features to surface loyalty-card information and product recommendations inside newsletters. Configuration work included building customer profiles, embedding loyalty attributes into campaign segmentation, and templating personalized recommendation sections for email content, consistent with Customer Analytics functional workflows for personalization and segmentation.
Integrations concentrated on feeding loyalty-card data into the email campaign flow, enabling real time or batch enrichment of messages with loyalty balances and tiered offers, and tying recommendation outputs from the Customer Intelligence layer into campaign templates. Operational coverage was scoped to Marketing and CRM teams in Russia, with campaign orchestration and audience segmentation updated to use the Retail Rocket Customer Intelligence Platform outputs.
Governance and workflow changes included instrumenting campaign approval and data quality checks to ensure loyalty attributes were correctly mapped into email templates, and updating campaign orchestration to include loyalty-based personalization rules. The engagement produced measurable outcomes reported by the vendor, including RPE up 76.7%, revenue per email up 76.6%, conversion up 42.8%, and an uplift in average order value, demonstrating direct attribution between the Retail Rocket Customer Intelligence Platform driven personalization and email revenue metrics.
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