Joinville, 89239-270, SC,
Brazil
Wetzel Technographics
Wetzel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wetzel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 979 Wetzel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wetzel has purchased the following applications: EmailOctopus for Marketing Automation in 2022, AdOpt for Governance, Risk and Compliance in 2022, GoDaddy for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wetzel is running and its propensity to invest more and deepen its relationship with EmailOctopus , AdOpt , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wetzel revenues, which have grown to $46.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wetzel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wetzel Tech Stack and Enterprise Applications
Wetzel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EmailOctopus | Legacy | EmailOctopus | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Wetzel implemented EmailOctopus for Marketing Automation to centralize digital subscriber capture and email campaign execution on its corporate website. The EmailOctopus deployment is embedded in site-level sign up forms and serves the marketing and e-commerce functions to manage promotional communications and customer engagement for the Brazil operations.
Configuration focuses on core Marketing Automation capabilities, including campaign management, subscriber list segmentation, automation workflows for onboarding and promotions, and built-in reporting and deliverability monitoring within EmailOctopus. Integration points are centered on the website through embedded forms and standard API or webhook methods to synchronize subscribers, while governance has been organized around a centralized marketing team responsible for subscription consent management and list hygiene aligned to regional data privacy expectations.
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Wetzel TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdOpt | Legacy | AdOpt | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Wetzel implemented AdOpt on their website to address Governance, Risk and Compliance. The deployment is focused on web-hosted controls for site-level governance and regulatory compliance, with AdOpt operating as the application layer for those functions.
The implementation emphasizes Governance, Risk and Compliance capabilities typical of web governance platforms, including consent and preference management, compliance workflow orchestration, and audit logging to support traceability and policy enforcement. AdOpt was configured for site-level instrumentation and policy controls, aligning the application to compliance and operational processes for the public-facing website.
Operational scope is the customer-facing website, which places responsibility for day-to-day configuration and oversight primarily with compliance and IT operations. Wetzel AdOpt Governance, Risk and Compliance usage centralizes website compliance controls, standardizes audit records, and creates a single governance surface for legal and compliance workflows tied to the site.
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Wetzel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Wetzel implemented GoDaddy as its Application Hosting and Computing Services provider to host and manage its corporate website. The deployment is focused on public web presence and domain management for Wetzel's site at https://www.wetzel.com.br, with GoDaddy provisioned as the primary hosting and DNS control plane.
The implementation leverages GoDaddy capabilities typical of the Application Hosting and Computing Services category, including web server hosting, domain registration and DNS management, TLS certificate provisioning, and console-based site administration. Operational coverage centers on external-facing business functions such as marketing, customer access to product information, and online storefront availability, with website administration and hosting lifecycle tasks managed through GoDaddy's control panel and hosting services.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Wetzel
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Wetzel Executives
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