AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Whirlpool EMEA Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Serrala Legacy Serrala FinanceSuite AP Automation ERP Financial Management n/a 2014 2015
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
4Flying Legacy 4Flying eTeam CMS Content Management Content Management n/a 2018 2018
In 2018, Whirlpool EMEA implemented 4Flying eTeam CMS, delivering an eTEAM-based multichannel content management solution managed from the European Marketing office in Italy. The deployment centralized brand communication across EMEA and enabled country teams to customize catalogues, brochures, product sheets and energy labels, aligning the program with the marketing / product information apps category. The implementation used 4Flying eTeam CMS capabilities listed by the vendor, notably product information management PIM, digital asset management DAM and CRM modules, and extended those capabilities with automation and digital and mobile publishing to streamline materials creation and distribution. Configuration emphasized multichannel publishing workflows, centralized asset control with regional governance, and localized catalogue customization for market and regulatory needs. Operational scope covered marketing and product information functions across Whirlpool EMEA, with the European Marketing office in Italy operating as the central management point while national teams retained controlled customization rights. Governance changes included standardized content approvals and automated publishing steps to reduce inefficiencies in materials management across the region, and the system architecture focused on a central eTEAM content hub feeding localized outputs for country-level marketing collateral.
Digital Asset Management Content Management 2021 2021
Digital Asset Management Content Management 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Product Information Management eCommerce 2019 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2019 2019
Digital Advertising Platform CRM 2020 2020
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2018 2018
Governance, Risk and Compliance TRM 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Cloud Storage IaaS 2017 2017
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at Whirlpool EMEA
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Whirlpool EMEA Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Whirlpool EMEA Technographics

Whirlpool EMEA is a Manufacturing organization based in Italy, with around 26000 employees and annual revenues of $6.00 billion.

Whirlpool EMEA operates a diverse technology stack with applications such as Serrala FinanceSuite, Google Workspace (Formerly Google G-Suite) and 4Flying eTeam CMS, covering areas like AP Automation, Collaboration and Content Management.

Whirlpool EMEA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Serrala, Google and 4Flying.

Whirlpool EMEA recently adopted applications including Thron DAM Platform in 2021, 4Flying eTeam DAM in 2020 and AdRoll in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Whirlpool EMEA’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Whirlpool EMEA’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Whirlpool EMEA technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.