Whirlpool EMEA
Via Carlo Pisacane n. 1,
Milan, 20016,
Italy
Milan, 20016,
Italy
39 02 8371 5010
Manufacturing
Whirlpool EMEA Technographics
Whirlpool EMEA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Whirlpool EMEA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26000 Whirlpool EMEA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Whirlpool EMEA has purchased the following applications: Serrala FinanceSuite for AP Automation in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, 4Flying eTeam CMS for Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Whirlpool EMEA is running and its propensity to invest more and deepen its relationship with Serrala , Google , 4Flying or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Whirlpool EMEA revenues, which have grown to $6.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Whirlpool EMEA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Whirlpool EMEA Tech Stack and Enterprise Applications
Whirlpool EMEA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2014 | 2015 |
In 2014 Whirlpool EMEA implemented Serrala FinanceSuite to centralize accounts payable and core finance operations across its EMEA Shared Services Center. With a corporate turnover of $6 billion and an SSC team of roughly 300 people, the initiative aimed to unify Purchase to Pay, Order to Cash and Record to Report processes across Dublin and Delhi sites and the wider EMEA footprint.
Serrala FinanceSuite provided AP Automation capabilities for invoice capture, approval workflows, payment orchestration and supplier portal connectivity. The implementation automated the complete Purchase to Pay cycle and integrated category-aligned tools such as robotic process automation, a Cockpit OC for monitoring, workflow engines, bulk payments processing and a vendor portal implemented as the ISR Tool.
The deployment was architected as an SAP HANA-attached stack, Serrala FinanceSuite interfacing directly with SAP HANA for master data and posting, and with peripheral systems for transaction reconciliation. Integrations included electronic invoicing EDI for Order to Cash, a Hanse Orga tool for automatic bank payment reconciliation, the Happy Fox ticketing tool for supplier complaints and downstream orchestration of payments.
Operational scope covered centralized SSC processing for all EMEA entities, with program governance led from the Whirlpool Financial Services Center and close coordination between Dublin and Delhi teams from August to December 2014. A Service Management department was created to monitor KPIs across Purchase to Pay, Order to Cash and Record to Report, and rollout activities included entity consolidation and a January 2015 update of SAP HANA for all EMEA entities.
As part of post-implementation activities Whirlpool integrated Indesit into the shared services operating model and merged multiple legal entities across EMEA. Whirlpool collaborated with KPMG to evaluate and approve a new SSC location in October 2016, an initiative the company reported produced $9M in savings, while program governance emphasized internal collaboration to limit reductions in local headcount.
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Whirlpool EMEA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Whirlpool EMEA implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation is observable on Whirlpool EMEA public properties and represents the company choice for cloud-based email, document collaboration, and meeting infrastructure.
The Google Workspace (Formerly Google G-Suite) deployment leverages standard Collaboration modules including Gmail, Google Drive, Docs, Sheets, Slides, Calendar, and Google Meet, managed through the Google Workspace administration console. Functional capabilities delivered include cloud email service, shared drives for document storage, concurrent document editing, centralized calendar scheduling, and video conferencing to support collaborative workflows.
Operationally the implementation supports enterprise communications and document collaboration across Whirlpool EMEA, underpinning business functions that rely on shared content and meeting coordination. Governance is aligned to platform administration and user provisioning practices typical of Google Workspace, with configuration focused on secure account management and collaboration controls.
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Whirlpool EMEA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 4Flying | Legacy | 4Flying eTeam CMS | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Whirlpool EMEA implemented 4Flying eTeam CMS, delivering an eTEAM-based multichannel content management solution managed from the European Marketing office in Italy. The deployment centralized brand communication across EMEA and enabled country teams to customize catalogues, brochures, product sheets and energy labels, aligning the program with the marketing / product information apps category.
The implementation used 4Flying eTeam CMS capabilities listed by the vendor, notably product information management PIM, digital asset management DAM and CRM modules, and extended those capabilities with automation and digital and mobile publishing to streamline materials creation and distribution. Configuration emphasized multichannel publishing workflows, centralized asset control with regional governance, and localized catalogue customization for market and regulatory needs.
Operational scope covered marketing and product information functions across Whirlpool EMEA, with the European Marketing office in Italy operating as the central management point while national teams retained controlled customization rights. Governance changes included standardized content approvals and automated publishing steps to reduce inefficiencies in materials management across the region, and the system architecture focused on a central eTEAM content hub feeding localized outputs for country-level marketing collateral.
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Whirlpool EMEA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2019 | 2020 |
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Whirlpool EMEA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Whirlpool EMEA TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Whirlpool EMEA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Whirlpool EMEA
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO Whirlpool | CXO | Finance | |
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EMEA CIO | CXO | Finance | |
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Global Information Systems Manager | Manager | IT | |
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Apps Being Evaluated by Whirlpool EMEA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Whirlpool EMEA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Whirlpool EMEA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Whirlpool EMEA Technographics
Whirlpool EMEA is a Manufacturing organization based in Italy,
with around 26000 employees and annual revenues of $6.00 billion.
Whirlpool EMEA operates a diverse technology stack with applications such as
Serrala FinanceSuite, Google Workspace (Formerly Google G-Suite) and 4Flying eTeam CMS,
covering areas like AP Automation, Collaboration and Content Management.
Whirlpool EMEA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Google and 4Flying.
Whirlpool EMEA recently adopted applications including
Thron DAM Platform in 2021, 4Flying eTeam DAM in 2020 and AdRoll in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Whirlpool EMEA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Whirlpool EMEA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Whirlpool EMEA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.