Milan, 20016,
Italy
Whirlpool EMEA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Whirlpool EMEA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26000 Whirlpool EMEA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Whirlpool EMEA has purchased the following applications: Serrala FinanceSuite for AP Automation in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, 4Flying eTeam CMS for Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Whirlpool EMEA is running and its propensity to invest more and deepen its relationship with Serrala , Google , 4Flying or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Whirlpool EMEA revenues, which have grown to $6.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Whirlpool EMEA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP Financial Management | n/a | 2014 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 4Flying | Legacy | 4Flying eTeam CMS | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Whirlpool EMEA implemented 4Flying eTeam CMS, delivering an eTEAM-based multichannel content management solution managed from the European Marketing office in Italy. The deployment centralized brand communication across EMEA and enabled country teams to customize catalogues, brochures, product sheets and energy labels, aligning the program with the marketing / product information apps category.
The implementation used 4Flying eTeam CMS capabilities listed by the vendor, notably product information management PIM, digital asset management DAM and CRM modules, and extended those capabilities with automation and digital and mobile publishing to streamline materials creation and distribution. Configuration emphasized multichannel publishing workflows, centralized asset control with regional governance, and localized catalogue customization for market and regulatory needs.
Operational scope covered marketing and product information functions across Whirlpool EMEA, with the European Marketing office in Italy operating as the central management point while national teams retained controlled customization rights. Governance changes included standardized content approvals and automated publishing steps to reduce inefficiencies in materials management across the region, and the system architecture focused on a central eTEAM content hub feeding localized outputs for country-level marketing collateral.
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2019 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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