Widdop Bingham & Co.
Broadgate, Broadway Business Park,
Oldham, OL9 9XE,
United Kingdom
Oldham, OL9 9XE,
United Kingdom
44 16 1688-1200
Distribution
Widdop Bingham & Co. Technographics
Widdop Bingham & Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Widdop Bingham & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Widdop Bingham & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Widdop Bingham & Co. has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2019, PureClarity eCommerce for eCommerce, Personalization and Product Recommendations in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Widdop Bingham & Co. is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Microsoft , PureClarity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Widdop Bingham & Co. revenues, which have grown to $39.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Widdop Bingham & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Widdop Bingham & Co. Tech Stack and Enterprise Applications
Widdop Bingham & Co. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Widdop Bingham & Co. implemented LiveChat on its public website, adopting a Cloud-hosted chat solution categorized as Chatbots and Conversational AI. The deployment focused on embedding a site-facing chat widget to support online customer interactions across the company website.
The LiveChat implementation leverages the vendor’s web chat widget and agent console to enable real time messaging, canned responses, conversation history, visitor tracking, and chat transfer capabilities. Configuration work centered on chat routing rules, agent role assignment, and curated response libraries to support online order enquiries and product support workflows.
Operational coverage is concentrated on customer service and e-commerce support functions within Widdop Bingham & Co., with sessions initiated from the website routed to the Cloud-based LiveChat service and agent desktop. The architecture follows a typical SaaS pattern where the front-end widget communicates with LiveChat’s platform to relay messages, persist transcripts, and surface visitor context to support agents.
Governance and operations included configuration of chat handling workflows, agent access controls, and transcript retention practices to align with existing customer service processes. LiveChat was integrated as the primary conversational touchpoint on the website, and the implementation emphasized agent console configuration and standard operating procedures for live chat handling.
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Widdop Bingham & Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Widdop Bingham & Co. implemented Microsoft 365 as its Collaboration platform. The company is using Microsoft 365 on their website and has adopted the cloud-hosted productivity suite to support internal and customer-facing content workflows.
The Microsoft 365 deployment consolidates standard Collaboration capabilities, including Office productivity applications, cloud email, cloud file storage, team chat and meeting services, and web content support through SharePoint based content management patterns. Microsoft 365 is configured as the primary collaboration and productivity layer, providing document management, shared calendars, and team collaboration tools aligned with the Collaboration category.
Operational coverage is organization-wide across Widdop Bingham & Co. in the United Kingdom, supporting commercial, merchandising, distribution support and back-office functions. Governance elements focus on tenant administration, identity and access controls, and information architecture to manage both internal collaboration and web-facing content that leverages Microsoft 365.
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Widdop Bingham & Co. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PureClarity | Legacy | PureClarity eCommerce | eCommerce, Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
In 2020, Widdop Bingham & Co. deployed PureClarity eCommerce. The PureClarity eCommerce implementation provides eCommerce,Personalization and Product Recommendations capabilities on the company website to deliver personalized merchandising and recommendation experiences.
The deployment focuses on site-level personalization and automated product recommendation modules common to the category, including behavioral tracking, customer segmentation, and merchandising controls. Configuration work emphasized catalog mapping, rule-based recommendation tuning, and dynamic product list orchestration within PureClarity eCommerce to surface contextually relevant products and personalized content blocks.
Operational ownership is with the retailer's digital commerce and marketing teams, and the implementation scope is the public e-commerce storefront. Governance centered on establishing merchandising workflows and campaign scheduling inside PureClarity eCommerce to align recommendations with promotional calendars and day-to-day catalog changes.
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Widdop Bingham & Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Widdop Bingham & Co. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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Widdop Bingham & Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Widdop Bingham & Co.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Widdop Bingham & Co. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Widdop Bingham & Co. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Widdop Bingham & Co. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Widdop Bingham & Co. Technographics
Widdop Bingham & Co. is a Distribution organization based in United Kingdom,
with around 130 employees and annual revenues of $39.0 million.
Widdop Bingham & Co. operates a diverse technology stack with applications such as
LiveChat, Microsoft 365 and PureClarity eCommerce,
covering areas like Chatbots and Conversational AI, Collaboration and eCommerce, Personalization and Product Recommendations.
Widdop Bingham & Co. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LiveChat, Inc., Microsoft and PureClarity.
Widdop Bingham & Co. recently adopted applications including
dotdigital Engagement Cloud in 2022, Microsoft Clarity in 2022 and LiveChat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Widdop Bingham & Co.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Widdop Bingham & Co.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Widdop Bingham & Co. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.